Director, Market Activation (UCAN)

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next. Netflix is one of the world’s leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price. Within our Ads business, the Market Activation team’s goal is to ensure our commercial teams are exceptionally prepared and positioned to succeed by setting the standard for go-to-market readiness and launch execution for both Content and Ad solutions. We are seeking a Director, Market Activation UCAN to act as the primary GTM co-pilot for Regional Ads Leaders, bridging global strategy with regional nuance to turn local expertise into a global competitive advantage. Key Responsibilities Regional Planning & Commercial Execution Lead regional go-to-market and commercial activation for Product & Content (including Live and Custom Sponsorships), in close partnership with Regional Commercial teams. Serve as the single point of contact for the Regional Ads Leader, streamlining all aspects of local market activation support (Ads Product, Content/Live, internal launches, sales enablement, etc.). Partner with Global Market Activation and Product & Tech teams to translate global strategies into clear, executable regional plans that reflect local market dynamics, buyer behavior, product readiness, and inventory mix. Act as the primary strategic thought partner for Product Marketing in the region, including product–market fit, feedback loops, product activation, and tracking of key performance metrics. Ensure commercial plans are accurate, transparent, and adaptable, providing timely insights and recommendations to Regional Commercial teams. Cross-Functional Partnership Serve as the regional coordination hub across Sales, MP&O/Finance (RYA), Legal, Marketing, Product, and Global Market Activation. Ensure regional requirements and nuances are embedded into global initiatives, launches, and quarterly planning cycles. Lead and facilitate regional participation in cross-functional go-to-market planning, ensuring smooth and consistent in-market execution. Drive knowledge sharing, best-practice exchange, and alignment across regions and with global partners. Leading a Dream Team Build, lead, and develop a high-performing regional team directly responsible for Product Marketing in region. Support and coach all members of the extended Market Activation function in region. Foster a pragmatic, high-performance culture grounded in accountability, operational excellence, and measurable commercial impact. Set clear priorities, define success metrics, and ensure tight alignment with both regional objectives and global strategic frameworks. Qualifications 20 years of experience across Digital Advertising & Sales, Product Marketing, and Product Go-to-Market. Deep, current understanding of the digital media and advertising ecosystem, including the digital ads product landscape. Programmatic and Ad Tech expertise; prior hands-on or strategic oversight in these areas is a strong plus. Demonstrated experience leading teams, complex planning and execution across regional or international markets within a global, matrixed organization. Proven ability to manage and scale cross-functional programs, while effectively influencing & working with a large set of senior executives and key stake ... (truncated, view full listing at source)