Industry Marketing Manager, Commercial

Welcome to Planet. We believe in using space to help life on Earth. Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one. Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles. As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains. We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world. Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands. About the Role: Planet is looking for a strategic Industry Marketing Manager to help grow our commercial business. In this role, you will work closely with stakeholders from across the global commercial business group to drive demand for our products and solutions among industry audiences worldwide. This role sits on the Product, Industry, Partner and Customer Marketing team and is responsible for developing compelling narratives that resonate with audiences in agriculture, energy, insurance and other industry verticals. On a day-to-day basis, you will deeply understand customer challenges, determine effective engagement strategies, and arm sales and marketing stakeholders with the right messaging, content, and competitive insights. This role offers the opportunity to market groundbreaking data products and AI-powered solutions built on our unique near-daily Earth scan. You’ll partner closely with sales to establish Planet’s unique role in several markets and have the autonomy to determine priorities, deciding not only which projects to pursue, but also how to craft and deliver the messaging. As a go-to resource for cross-functional teams, you'll guide key marketing functions to ensure we tell compelling stories across diverse formats and channels. Your work will be used by internal stakeholders at all levels and seen by executive audiences worldwide. The ideal candidate can rapidly grasp technical concepts and develop simple and effective narratives that resonate with industry audiences. This role is expected to routinely present internally and externally at events and webinars, and should be adept at public speaking and evangelizing Planet’s mission and solutions. This is a full-time, hybrid role which will require you to work from our San Francisco or Washington D.C. office 3 days per week. Impact You'll Own: Work with our commercial team to identify and prioritize key markets and expansion strategies in agriculture, energy, insurance, and other industries Shape the internal positioning and messaging resources that drive wider GTM initiatives and marketing campaigns Produce and maintain a portfolio of marketing assets and sales enablement tools (presentations, data sheets, demos, battlecards, etc.) Partner with sales to strategize on account-specific marketing programs and content to support pipeline growth and expansion Work closely with broader marketing teams (growth, regional, creative, and communications) to execute industry and account-based marketing campaigns Host customer-facing webinars Collaborate with technical teams to create interactive demos and narratives that showcase product value to be used for trade shows, industry events, and sales outreach Work with Partner Sales and Marketing to support co-marketing efforts ... (truncated, view full listing at source)