Customer Marketing and Advocacy Manager

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. The Customer Marketing and Advocacy team is dedicated to building and scaling programs that place our customers at the center of Asana's marketing strategy. We cultivate strategic relationships that drive insights and engagement that will shape the future of our product and business. We are seeking an experienced and passionate marketer to cultivate the inspiring stories of how customers achieve their missions with Asana and infuse them into the heart our marketing work. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What You'll Achieve: Manage and execute the global Customer Advisory program, including executive Customer Advisory Boards (CABs) for AMER and EMEA cohorts, as well as a global customer product council. This includes developing recruitment strategies, managing membership, collaborating on high-impact session content, and overseeing event experiences. Partner closely with Marketing, Sales, and Customer Success to identify strategic Asana customers and use cases. Translate these successes into compelling, multi-format engagements, such as case studies, customer films, event speaker engagements, advertising, and media opportunities, that directly support Asana’s key marketing narratives. Act as a primary liaison between customers and the marketing organization, sourcing the right customers for the right engagement opportunities. Work with Revenue and Marketing teams to drive the ongoing adoption of customer content across the organization. Establish and manage a feedback process to ensure continuous programmatic improvements and keep the team at the forefront of customer marketing trends. About You: 10+ years of experience in Marketing or Public Relations, including at least 5 years in a core customer-facing role (Customer Marketing, Content Marketing, Product Marketing, or Campaigns) focused on developing deep customer relationships and compelling stories. Proven experience coordinating or facilitating technology Customer Advisory Boards (CABs). B2B SaaS work experience is a strong asset. A strong, collaborative relationship builder skilled at partnering cross-functionally (Sales, Success, Product) to identify and secure the best customer stories that align with business needs. A deep commitment to ensuring exceptional customer experiences for those who participate in marketing engagements. Experience with integrating AI into marketing workflows A skilled marketer with a passion for customer storytelling that directly supports measurable business outcomes. Ability to operate independently, manage multiple priorities effectively, and consistently deliver great results. Ability to travel for customer events and marketing activities. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To en ... (truncated, view full listing at source)