Senior Marketing Manager (EMEA)

Join us on our mission to make a better world of work. Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day. Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company. For more information visit cultureamp.com . How you can help make a better world of work: As the Senior Marketing Manager for EMEA Regional Marketing, you'll be instrumental in developing and executing our marketing and events strategy across our high-potential Growth Markets. You'll play a vital role in driving pipeline and revenue by translating the global campaign strategy into impactful regional events and campaigns. This involves close collaboration with the rest of the EMEA Regional Marketing team plus working with our global Demand Generation and Lifecycle/Customer Marketing teams to ensure events and campaigns resonate locally, as well as develop strong partnerships with Sales, SDR, Customer Experience, People Science, and the wider Global Marketing function. What you'll do: Establish and own the plan that translates GTM goals into events and regionalised campaigns which leverage and extend global marketing programs. You’ll work closely with the global ABM and DG team to make sure campaigns are locally relevant - localising content, journeys, and messaging for buyers across segments and industries to generate and accelerate pipeline and revenue for both new logo and expansion. Event Management: planning and execution of regional events, trade shows, webinars, and other marketing activities, focusing on creating impactful brand experiences and generating high-quality leads and account engagement. Pipeline Management: Drive the creation and management of a robust pipeline of new logos and expansion opportunities through targeted and innovative events and regionalised campaigns Cross-Functional Collaboration: Collaborate closely with Sales, SDR (Sales Development Representatives), People Science, and customer success teams to synchronize marketing efforts with overarching business goals, ensuring a cohesive and unified approach to market co‑plan quarterly activities, run retrospectives and continuous improvement measures, and ensure follow‑through lead management to opportunity conversion via rigorous post event follow‑up and nurturing. Business acumen and influence: Apply a strong understanding of sales priorities, customer needs, and the regional competitive landscape to shape plans; provide feedback loops on regional messaging and market needs back into global campaign teams - advocating for regional needs and priorities and ensuring alignment with global strategies. Leveraging local partners to run joint events and webinars that influence pipeline and accelerate deals. Performance Metrics and Analysis: Track key performance indicators (KPIs) to measure the effectiveness of marketing programs and initiatives. Utilize data-driven insights to drive continuous improvement and achieve measurable results. Manage the budget, demonstrating ROI and making trade‑offs that maximize impact across programs and channels. Manage local vendor relationships and event logistics to deliver high‑quality executions on time and within budget. Success in this role means: Pipeline and revenue targets are met with conversion improving quarter over quarter Regionalisation of global campaigns land effectivel ... (truncated, view full listing at source)