Product Marketing Manager - GTM

About the opportunity Contentful is the leading content platform for digital-first businesses, enabling teams to unify and personalize content and deliver it at scale. We are seeking a Product Marketing Manager (PMM) to drive the go-to-market strategy, positioning, and adoption of our products across key verticals and target audiences. You will be responsible for deeply understanding specific customer challenges, synthesizing market trends, and translating product capabilities into compelling solutions for targeted market segments. You will collaborate closely with Product, Sales, Campaigns, and Customer Success teams to ensure our messaging and programs resonate with target buyers. What to expect? Develop a deep understanding of buyers, business challenges, and trends in priority segments, including company size (e.g., Midmarket, Enterprise), industries (e.g., Finance, Healthcare, Retail, Technology), and solution areas (e.g., use cases, personas). Partner with cross-functional teams (Research, Ops, Sales) to understand buyer personas, including their roles, goals, challenges, decision criteria, and buying behaviors Create differentiated positioning and messaging frameworks tailored to specific market segments and industry-specific use cases. Develop and maintain a suite of sales and marketing assets—including white papers, case studies, product guides, sales decks, and battle cards—that articulate value for specific market segments and industry audiences. Partner with Sales to support enablement, deliver training, and provide market insights that accelerate deal velocity and improve win rates. Collaborate with the Campaigns team to support and co-develop integrated, targeted marketing campaigns, ensuring messaging, assets, and audience insights are aligned for maximum impact. Contribute industry and persona expertise to campaign planning, execution, and performance analysis, and maintain a feedback loop to optimize future campaigns. Drive the successful launch of new products and features in target industries, ensuring alignment of messaging and go-to-market activities. Monitor campaign and product performance within industries, analyze results, and iterate on strategies to maximize adoption and customer satisfaction. Serve as a subject matter expert and evangelist for market solutions, representing the company at events, webinars, and customer engagements. What you need to be successful? 4+ years of experience in product marketing, preferably in B2B SaaS or technology sectors. Demonstrated success in crafting and executing go-to-market strategies. Strong analytical skills with the ability to synthesize market and customer insights into actionable plans. Proven ability to develop high-impact sales enablement and marketing materials. Excellent written and verbal communication skills; comfortable presenting to internal and external audiences. Able to explain abstract or technical concepts in a way that resonates with business stakeholders and personas. Experience collaborating with cross-functional teams, including Product, Sales, and Marketing. Self-starter with strong project management skills and the ability to manage multiple priorities in a fast-paced environment. Curiosity Adaptability: Eager to learn, test ideas, and iterate quickly. Bring a customer-first perspective and an interest in extensibility and developer experience. Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus. Location: Based in NY. Occasional travel required. What's in it for you? Join an ambitious tech company reshaping the way people build digital experiences Full-time employees receive Stock Options for the opportunity to share in the success of our company Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents. Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing fam ... (truncated, view full listing at source)