Regional Insights Partner: EMEA, Measurement Science, Ads

Regional Insights Partner: EMEA, Measurement Science, Ads Department: Data Science Team: Data Analyst Location: London, United Kingdom Type: Full-Time **What You'll Do:** ### **Strategic Regional Partnership : Uber Advertising** ### Act as the primary strategic insights partner for the EMEA Sales leadership teams, ensuring research initiatives align with regional revenue goals and go-to-market strategies. 1. Move beyond reactive reporting to proactive consultation, identifying market trends in EMEA that position Uber Ads as a thought leader and indispensable partner to top-tier brands. 2. Collaborate with Scaled Research Team Leads to leverage global frameworks while customizing narratives to address the specific nuances and cultural context of the EMEA market. ### **Holistic Research & Analysis (Surveys + Data)** 1. Design and execute primary market research initiatives, including consumer surveys. 2. Leverage solid SQL proficiency to independently query first-party databases, validating hypotheses and grounding survey findings in actual user behavior. 3. Synthesize complex data sets—blending survey results with behavioral platform data—to create comprehensive, 360-degree customer narratives that are unique to Uber. 4. Leverage AI tools and emerging technologies to scale insight generation, pattern recognition, and preliminary analysis processes. ### **Client Engagement & Commercial Impact** 1. Lead strategic presentations with executives and advertising leads in-region, translating complex methodologies into clear, compelling narratives. 2. Drive the "pre-sales" narrative by equipping the sales team with data-backed stories that highlight the unique value of Uber’s audience compared to competitors. 3. Elevate the Uber Ads brand in London and the wider EMEA region by representing the Measurement & Insights team in client workshops and industry forums. ### **Operational Collaboration** 1. Partner cross-functionally with Product, Marketing, and Global Measurement Science teams to ensure EMEA-specific requirements are integrated into the global roadmap. 2. Provide feedback to global teams on the effectivene