Account Manager, B2B Marketing

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Edelman has experienced unprecedented growth in recent years – growth that is reflective of the firm’s ongoing evolution from a PR agency into a communications marketing firm. We now offer several specialized areas of expertise, including creative, social, paid media, and research to help clients evolve, promote and protect their brands in the market. By investing heavily in specialty areas – and by focusing on collaboration, agency position, innovation, and establishing a culture of creativity – Edelman is well-positioned to continue to deliver best-in-class work to our clients in today’s complex media landscape. Edelman Toronto is looking for an Account Manager to join their Business Marketing team, working closely with the Digital and Paid and Performance team. Reporting to a Senior Vice President, Business Marketing - the Account Manager will be responsible for managing and executing integrated projects for various clients, with a key focus on digital, social and web. As an Account Manager, you have a passion for B2B marketing and a deep understanding of the digital marketing ecosystem. You know how to get things done in this space and approach your work in a process-oriented, level-headed way. As we continue to grow the Business Marketing discipline in Canada, we are seeking a unicorn that straddles equal parts strategy, passion for creativity, hands on digital platform knowledge, and the ability to read data and formulate proactive recommendations solving our clients’ ever-changing needs and challenges. The ideal candidate will thrive on building relationships with both clients and internal peers. They will have extensive experience with many of the following: B2B marketing, digital content and channel planning, exposure to paid media strategies, social networks, inter-agency planning, and measurement approaches. They will also have excellent organizational skills and the ability to adapt to new conditions, assignments, and deadlines.  Responsibilities: · Build strong relationships with clients and operate as day-to-day client contact · Execute and lead digital marketing and social media programs for clients including oversight/execution of integrated strategies, including account-based-marketing programs · Exhibit effective project management working closely with account teams – prepare and/or review activity reports and status reports for clients; keep the account team abreast of timelines and deadlines; ensure high-quality delivery against deadlines · Participate in new business process including research, audits, proposal development and pitch presentations · Work closely in integrated teams to ensure seamless coordination between digital activities, public relations programs, and creative campaigns · Demonstrate an understanding of clients’ business challenges and objectives, with the ability to provide strategic thinking and proactive solutions · Understands available data on digital platforms, with the ability to read data and strategically leverage to inform strategies · A willingness to develop a thorough understanding of clients across sectors, with a focus on understanding the client’s challenges and opportunities · Demonstrate a solid understanding of budget parameters and ability to handle day-to-day budget · Pursue opportunities for learning new expertise & share appropriately · Demonstrate an understanding of today’s news and media landscape and the ... (truncated, view full listing at source)