Marketing Automation Specialist

Marketing Automation Specialist Front is the customer operations platform built for B2B complexity, keeping every team, tool, and customer conversation in sync so companies can scale without losing connection. Others handle simple interactions. Front handles the coordination and context behind complex B2B customer relationships. Over 9,000 companies, including Uber Freight, Navan, and Stripe, rely on Front because it's the only one that can run the operational layer that makes customer-facing work actually succeed. Backed by Sequoia Capital and Salesforce Ventures, Front has raised $204M from leading venture capital firms and independent investors including top executives at Atlassian, Okta, Qualtrics, Zoom, and PagerDuty. Front has received numerous Great Place to Work accolades, including Built In's 100 Best Midsize Places to Work in SF 2025 https://builtin.com/awards/san-francisco/2025/best-midsize-places-to-work?utm_campaign=bptw-2025&utm_content=article&utm_medium=website&utm_source=editorial, Top Places to Work by USA Today 2025 https://topworkplaces.com/company/front/, Y Combinator's list of Top Companies in 2023 https://www.ycombinator.com/topcompanies, #4 on Fortune’s Best Workplaces in the Bay Area™ https://www.greatplacetowork.com/best-workplaces/bay-area/2022?category=small-and-medium ,Inc. Magazine's 2022 Best Workplaces list https://www.inc.com/best-workplaces/2022, and Forbes Best Startup Employers 2022 List https://www.forbes.com/lists/americas-best-startup-employers/?sh=661411d52ad7. We're looking for a detail-oriented Marketing Automation Specialist to join our Marketing Operations team. This is an exciting opportunity to work with a MOPs team that has strong foundations in place, where you'll get hands-on experience executing email campaigns, supporting webinar activations, and experimenting with A/B testing to drive growth. If you love the operational side of marketing and thrive on seeing campaigns come to life, this role is for you. What will you be doing? - Manage the end-to-end email marketing process — from strategy and calendar coordination to execution and A/B testing — while analyzing performance to drive continuous optimization - Build and maintain marketing automation workflows in HubSpot to support lead nurturing and customer engagement - Build and manage HubSpot workflows for webinars and field events, ensuring registration and follow-up sequences are flawless - Manage list imports while maintaining data hygiene and ensuring campaigns are properly tracked in HubSpot and Salesforce - Become a proficient HubSpot admin, strategize about effective ways to set up campaigns/workflows, and constantly look for ways to improve our use of the product - Collaborate closely with Demand Generation, Product Marketing, and Sales Development to build strong internal relationships and ensure cross-functional alignment on all campaigns - Provide operational support for new marketing initiatives and projects as our team’s needs evolve What skills and experience do you need? - 1-3 years of experience in marketing operations, marketing automation, or email marketing - Strong proficiency with HubSpot (or similar marketing automation platforms) - Experience executing email campaigns from start to finish - Comfort with Google Sheets/Excel for data management and reporting - Detail-oriented mindset with strong project management skills - Self-starter who thrives in a fast-paced, collaborative environment - Familiarity with Salesforce and understanding of how marketing and sales systems integrate - Experience with Goldcast or other webinar platforms - Experience supporting field and events marketing programs - Nice to have: HTML and HubL coding skills for email customization Front operates on a hybrid model — we come together in the office each Tuesday, Wednesday, and Thursday to collaborate and stay connected. What we offer - Competitive salary - Equity (we are post-series D & backed by some of ... (truncated, view full listing at source)