Staff Product Manager, Growth (Hybrid)

Hi, Future Homie!At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in? 📍Your Impact Starts HereWe’re looking for a Staff Product Manager, Growth to own and scale Homebase’s growth engine - converting visitors to sign-ups to engaged users to paying users to then purchasing additional products. You’ll drive the strategy, vision, and execution of onboarding and activation experiences that accelerate time-to-value, maximize engagement, and unlock long-term revenue impact. You will design and implement AI-powered customer experiences (whether agentic or otherwise), as well as design and build automation and personalization.This is a high-visibility, high-impact role at the Staff (P5) level, designed for a seasoned product leader who can balance strategy, execution, and cross-functional influence. This role is primarily a hands-on product management role, and you will be managing a small team of 2-3 Product Managers, shaping the next generation of PM talent at Homebase.Own the customer’s first 60-day experience—defining the product strategy and roadmap to accelerate onboarding, activation, and early engagement.Own all product aspects of freemium->paid user and upsell conversionsDrive company-level impact on new customer revenue goals by partnering with Sales, Marketing, and GTM leadership.Set the long-term vision and execution path for growth, onboarding, and all PLG products, including AI-enabled experiences that simplify customer tasks.Lead complex cross-functional initiatives, aligning executives, GTM partners, and Product/Design/Engineering teams.Manage, coach, and mentor a team of 2-3 PMs, developing their craft and ensuring alignment with Homebase’s growth priorities.Establish KPIs, run experiments, and use data to drive continuous improvement in conversion, retention, and customer satisfaction.Serve as a thought leader in applying AI-first approaches to product development and customer-facing workflows.🚀 The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:8+ years of product management experience, including significant ownership of growth, onboarding, or customer lifecycle initiatives.Proven success scaling customer onboarding and engagement experiences that drove measurable revenue outcomes.Experience leading cross-functional initiatives with Sales, Marketing, and GTM teams.Strong track record of managing PMs.Deep familiarity with AI tools for product development and material experience building AI-powered customer experiences.Analytical and data-driven, with expertise in funnel analysis, activation metrics, and growth experimentation.Exceptional storytelling and influence skills; able to align executives and cross-functional partners around a growth vision.🤝  The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.💡 Be Customer Obsessed – Solve problems with empathy and creativity.⚡ Move Fast, Learn Fast – Experiment, take action, and grow every day.🎯 Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.🏆 Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.🏅 Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.What We Offer  (Canada) 💰 Ownership & Savings: Stock options + TFSA/RRSP with 4% company match🏥 Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents⏰ Time Flexibility: Flex time off + company holidays + designated focus periods👶 Family Support: Maternity/Parental Leave EI top-up support offered (after 6 mon ... (truncated, view full listing at source)