Staff Product Manager, Paid User Acquisition

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 121 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com . Reddit is continuing to grow our teams with the best talent. This role is completely remote-friendly within North America. If you happen to live close to one of our physical office locations (San Francisco, Los Angeles, New York City Chicago) our doors are open for you to come into the office as often as you'd like. While Reddit has historically seen immense organic growth, performance marketing is a critical lever as we expand into new global markets. In this role, you will partner with the Consumer Marketing team to architect a global performance marketing strategy and build solutions that make our efforts more effective, efficient, and incremental. You will be responsible for developing a holistic user acquisition strategy, collaborating with Marketing and Data Science teams to measure the impact of paid initiatives. As a Product Manager, you will play a pivotal role in executing our growth strategy across all digital advertising channels. We are looking for someone with a deep understanding of the digital advertising landscape, hands-on experience with user acquisition (UA) campaigns, and a proven track record of driving mobile user growth. What You'll Do: Product Ownership: Lead product development initiatives that support and optimize Reddit’s paid user acquisition efforts. Roadmap Strategy: Define the UA roadmap, balancing long-term strategic investments with continuous optimization. Tech Stack Development: Architect robust tools and systems to build a state-of-the-art acquisition technology stack, providing visibility into performance and identifying areas for improvement. User Experience: Design seamless user flows to retain acquired users and clearly communicate Reddit’s unique value proposition. Cross-Functional Collaboration: Partner with Design, Data Science, and Engineering to build automated solutions that scale the marketing team’s ability to attract high-quality users. Data Integrity: Ensure attribution models, paid user funnels, and incrementality metrics are fully understood, monitored, and integrated into the decision-making process. Who You Might Be: Foundational understanding of the performance marketing and user acquisition ecosystem. Bachelor’s degree (or foreign equivalent) in Computer Science, Statistics, Economics, Engineering, Mathematics, Physics, or a related field. 4+ years of experience as a Product Manager for a machine learning product OR 5+ years as a Data Scientist working directly with product teams. 1+ years of experience specifically in performance marketing or user acquisition. Proven ability to deliver complex, scaled projects in collaboration with cross-functional teams. Strong analytical skills with proficiency in applied statistical analysis. Hands-on experience driving execution across all stages of the product development lifecycle. Ability to lead and influence cross-functionally without direct authority. Nice to Have: Proficiency in writing SQL queries and exploring data independently. Master’s or PhD in Probability, Statistics, or Behavioral Economics. Benefits: Comprehensive Healthcare Benefits and Income Replacement Programs 401k with Employer Match Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support Family Planning Support Gender-Affirming Care Mental Health Coaching Benefits Flexible Vacation Paid Volunteer Time Off Generous Paid Parental Leave Pay Transparency: This job posting may span more than one career level. In addit ... (truncated, view full listing at source)