Sr. Account Based Marketing Manager

About Ping Identity: At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work. We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. About the Role Ping is seeking a hands-on, execution-oriented Senior Manager of Account-Based Marketing (ABM) to own and deliver Ping’s ABM programs while simultaneously building the foundational strategy, operating model, and best practices for scale . This role is ideal for a practitioner who thrives in the details of campaign execution and enjoys architecting how ABM operates long-term. You will be directly responsible for designing and executing high-touch, intent-driven 1:1 ABM programs , operating in a “one program to one account” model for Ping’s highest-value accounts. This includes orchestrating full-spectrum ABM programs that extend well beyond digital channels —combining digital engagement, sales-led plays, and offline experiences such as field marketing activations, executive events, roundtables, and bespoke account moments . In parallel, you will build the frameworks, processes, and measurement needed to evolve ABM across 1:1 and 1:Few motions. Success in this role requires balancing day-to-day campaign execution with program development to drive measurable pipeline and revenue impact , while maintaining deep, ongoing partnerships with sales through 360-degree account planning and execution . Key Responsibilities Hands-On ABM Execution Account Ownership Own the end-to-end execution of 1:1 ABM programs , operating in a “one program to one account” model for Ping’s highest-value accounts. Build and execute orchestrated, multi-channel ABM programs that span digital, sales-led, and non-digital channels , including field marketing, executive briefings, private events, workshops, direct mail, and experiential activations. Develop a 360-degree marketing plan in close partnership with sales, aligning on objectives, target personas, messaging, engagement strategy, and success metrics. Act as the primary marketing owner for assigned ABM accounts, ensuring every touchpoint—digital, sales, and in-person—works together as a cohesive experience. Sales Partnership Orchestration Establish deep, trusted partnerships with sales leaders and account teams to jointly plan, execute, and optimize ABM programs. Maintain tight operating cadence with sales (planning, execution, readouts, optimization) to ensure programs adapt to account needs and sales feedback in real time. Enable sales with insights, messaging, and coordinated plays informed by intent data and account engagement signals. Intent-Driven Strategy Platform Leadership Lead hands-on use of 6sense (or similar intent platforms) to identify in-market accounts, uncover buying signals, and prioritize engagement. Translate intent data into actionable strategies that drive personalized campaigns, sales outreach, and field and experiential activation . Establish best practices for leveraging intent dat ... (truncated, view full listing at source)