Vice President Product & Solution Marketing
Ping IdentityUSA - Remote$195k – $275kPosted 21 March 2026
Job Description
About Ping Identity:
At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.
Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.
While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.
We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.
The Role
Ping is entering its next phase of growth at large enterprise revenue scale. We are seeking a visionary VP of Product Solution Marketing to define market narratives, shape category leadership, and translate strategy into revenue impact.This is a market-defining role where you will act as the strategic headlights of the industry, staying ahead of dynamic shifts. You will partner closely with the CEO, Product, and Sales to identify high-leverage opportunities and ensure Ping leads in Identity, particularly as AI reshapes the landscape.
What You Will Own
1. Market Category Vision (Discover / Define)
Be a visionary to lead the industry and anticipate change and impact - stay abreast of security trends and how they shape identity management and impact to our product roadmap and customer conversations
Lead enterprise-scale market intelligence and competitive intelligence to anticipate industry shifts
Identify and prioritize “big needle mover” opportunities across products, segments, and routes to market
Define buyer personas, journeys, and category narratives that influence market perception
Partner with the CEO to shape Ping’s long-term market vision — particularly around Identity for AI
Establish Ping as the thought leader in next-generation identity and security markets
2. Positioning Messaging Architecture (Align / Build)
Work with our CEO and executive team to set the vision and market direction
Define company-wide positioning and differentiated value propositions
Develop messaging frameworks that scale across products, solutions, and industries
Create comprehensive launch strategies, solution handbooks, and sales knowledge transfer plans
Lead naming, branding alignment, and solution packaging strategy
Build a scalable content strategy and messaging frameworks rooted in strategic differentiation
Define buyer personas and journey maps to influence market perception
3. GTM Strategy Launch Excellence (Build / Launch)
Help the organization prioritize strategically for impact
Own go-to-market strategy and planning for major product and solution launches
Create integrated launch frameworks that align Product, Marketing, Sales, and Partners
Ensure sales readiness, enablement, and knowledge transfer are world-class
Establish launch dashboards and post-launch analytics rigor to measure success
Drive partner GTM alignment and solution marketing for ecosystem growth
Grow and develop the team for next gen Product and Solution Marketing at scaled growth
4. Revenue Acceleration Lifecycle Impact (Grow / Sunset)
Partner with Sales leadership to drive deal velocity, and improve win rates and competitive displacement
Lead win/loss analysis and product growth diagnostics
Optimize solution packaging and positioning based on pipeline and performance signals
Devel ... (truncated, view full listing at source)
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