Lifecycle Marketing Manager

Who is Boulevard? Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most. Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen . We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most . Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too. Come do the best work of your life at Boulevard. At Boulevard, lifecycle marketing plays a critical role in shaping the experience prospects and customers have with our brand from their very first interaction through becoming successful long term customers. We are hiring two Lifecycle Marketing Managers to help drive the next phase of growth in our lifecycle program. While both roles sit within the Lifecycle Marketing team and collaborate closely across the business, each focuses on a different stage of the customer journey: Lifecycle Marketing Manager, Acquisition: focused on guiding prospects from first engagement to becoming sales ready. Lifecycle Marketing Manager, Onboarding Activation: focused on helping new customers reach first value quickly and successfully. Both roles partner deeply with teams across Marketing, Sales, Product, Customer Success, and RevOps to design thoughtful lifecycle experiences that drive measurable business impact. In this role: Lifecycle Marketing Manager, Acquisition This role focuses on how prospects move from initial interest to becoming sales ready. You’ll own lifecycle nurture programs that turn awareness into intent, guiding prospects toward booking time with Sales and ultimately becoming Boulevard customers. You will work closely with Sales, Enablement, RevOps, Events, Content, and Product Marketing to build lifecycle journeys that connect marketing engagement to pipeline creation. From event follow up and content downloads to inbound interest and account based programs, you’ll shape the strategies that convert engagement into revenue outcomes. Lifecycle Marketing Manager, Onboarding Activation This role focuses on the early customer journey from close through first value. You will design lifecycle programs that help new customers feel confident and successful as they get started with Boulevard. Working closely with Product, Onboarding, Enablement, and RevOps, you will build programs that complement in product onboarding experiences and live onboarding workflows. Your work will ensure customers understand how to get started, know what success looks like, and reach activation as quickly as possible. What you’ll do here While each role focuses on a different stage of the lifecycle, both positions will work cross functionally to design thoughtful lifecycle experiences that move customers forward. Acquisition Design and execute multi channel lifecycle programs (email, SMS, direct mail, outreach) that nurture prospects from first touch through sales readiness Own top and mid funnel lifecycle strategies that drive demo bookings, lead qualification, and pipeline creation Partner with Sales and RevOps to define lead stages, nurture paths, and handoff moments that align with ... (truncated, view full listing at source)