Media Manager - Search

Who is Boulevard? Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most. Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen . We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most . Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too. The Media Manager - Search at Boulevard is a highly visible individual contributor role with meaningful ownership and impact. You will be the architect of Boulevard’s paid search engine - designing strategy, raising performance standards, and unlocking measurable growth that directly moves our business forward. This role is a high-leverage seat at the table: your decisions will shape how we acquire customers, scale efficiently, and build a smarter, innovative, data-driven growth engine. This role blends hands-on execution with strategic influence. You’ll manage and optimize seven-figure search budgets, with clear accountability for driving business outcomes. You will partner closely with Marketing Operations, SDRs, Content, Finance, and other teams to turn data into smarter investment decisions and unlock new growth through experimentation, automation, and improved systems. Experience/Skills Needed: 6+ years of hands-on paid search experience with proven results around CPA and ROAS targets Experience managing seven-figure annual search budgets with a strong efficiency, performance orientation Deep, platform-level expertise in Google Ads , including keyword strategy, bidding, creative testing, and automation A track record operating as a hands-on individual contributor , directly managing campaigns, budgets, and optimizations Strong experience driving performance across multiple or niche industries , applying learnings to new markets Highly analytical, with the ability to diagnose performance issues and identify opportunities to test and improve channel performance Experience building and maintaining dashboards, performance reports, and ROI narratives Comfortable partnering with Marketing Operations and Analytics to ensure accurate measurement, attribution, and optimization Experience working cross-functionally with Product Marketing, Sales, Finance, and Leadership to align spend and performance with revenue goals Bonus Experience Experience working at a media agency , executing search campaigns Background in B2B SaaS, vertical SaaS, or multi-location business models Familiarity with attribution modeling, incrementality testing, or advanced experimentation frameworks Experience evaluating and implementing new ad tech, leveraging AI tools and automation to improve efficiency and scale Experience with Looker and HockeyStack or similar platforms Day-to-day: Manage paid search campaigns across Google Ads and other search platforms Actively allocate and optimize budgets to maximize efficiency and revenue impact Execute ongoing keyword, bidding, creative, and landing page optimizations to improve CPA and ROAS Design and run structured experiments to improve conversion rates and efficiency Monitor p ... (truncated, view full listing at source)