Media Manager - Social

Who is Boulevard? Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most. Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen . We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most . Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too. The Media Manager - Social role at Boulevard is more than channel or campaign execution - it’s about building and scaling a high-performing paid social practice that delivers real business impact. You’ll own strategy and performance across core channels like Meta and Instagram, while helping evaluate, test, and unlock new opportunities across platforms such as TikTok and Pinterest as the channels evolve. This is a high-leverage role where your decisions directly shape how Boulevard acquires and engages customers at scale. You’ll blend hands-on platform execution with strategic influence, managing significant budgets while partnering closely with Marketing Operations, Content, Brand, SDRs, and Finance to turn insights into smarter investment decisions. Success in this role comes from disciplined optimization, creative experimentation, and building scalable systems that improve performance over time. Experience/Skills Needed: Required 6+ years of hands-on paid social experience with clear accountability for CPA and ROAS Deep expertise in Meta and Instagram Ads; campaign structure, targeting, creative testing, bidding, and optimization Proven experience managing large-scale, seven-figure budgets with a strong focus on efficiency and performance Experience operating as a hands-on individual contributor, directly managing campaigns, budgets, and optimizations Strong creative-performance instincts and experience with ad types, with the ability to translate insights into effective ad testing frameworks Highly analytical, able to diagnose performance issues and identify opportunities to improve efficiency and scale Experience building and maintaining dashboards, reporting, and performance narratives Comfort partnering with Marketing Operations and Analytics to ensure accurate tracking, attribution, and measurement Experience working cross-functionally with Product Marketing, Content, Brand, Sales/SDRs, and Finance Bonus Experience Experience working at a media agency, executing social campaigns Experience in B2B SaaS, vertical SaaS, or multi-location business models Exposure to incrementality testing, attribution modeling, or advanced experimentation frameworks Experience with additional platforms such as TikTok, Pinterest, or other emerging paid social channels Experience evaluating and implementing new creative and AI tools, and ad tech Day-to-day: Directly manage paid social campaigns across Meta and Instagram, with accountability for CPA and ROAS Allocate and optimize budgets to maximize efficiency and revenue impact Execute ongoing creative, audience, and bidding optimizations to improve performance Design and run structured experiments across creative, formats, audiences, and messaging Monitor performan ... (truncated, view full listing at source)