Senior Manager, Field & Events

Who is Boulevard? Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most. Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen . We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most . Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too. Come do the best work of your life at Boulevard. We’re building a best‑in‑class Field Marketing Events team made of two equally important halves: an experienced, well‑established trade show/events team of Boulevard event managers already powering our industry presence, and a net‑new field marketing motion you’ll architect and scale. As the Manager, Field Marketing Events, you’ll oversee the trade show program while launching local meetups, workshops, and customer gatherings that connect salon, spa, and medspa owners with each other and with Boulevard. You’ll partner with Sales, Customer Success, and Marketing to create memorable in‑person experiences that drive adoption, advocacy, and pipeline. In this role, you’ll also hire and mentor a growing team of regional field marketing managers as we expand our presence across multiple markets. This role requires a seasoned field marketing leader with deep B2B event experience, strong people management skills, a creative flair for crafting impactful and premium events, and a passion for building programs from the ground up. This is an exciting opportunity as we establish our field marketing motion. What you’ll do here: Lead, mentor, and scale a team of events and field marketing managers, providing coaching and development Oversee the team’s execution of industry trade shows, conferences, and sponsored events to ensure brand consistency and ROI, while also owning the end-to-end lifecycle — from pre-event planning and on-site execution to post-event lead capture, routing, and follow-up in partnership with SDRs and Marketing Ops. Partner with the Field Sales Director to design and launch a regional field marketing program Develop and execute localized marketing activations (demo days, dinners, lunch learns, gifting campaigns, collateral support, email marketing, etc.) to attract prospects Own the Boulevard Collective events - a new series of customer dinners and local meetups for customers to “talk shop” and connect with their peers Hire, onboard, and manage field marketing managers to partner with local sales teams Establish KPIs, reporting, and dashboards to measure field marketing program success and business impact as well as report on trade show sponsorship results Collaborate cross-functionally with Brand, Product Marketing, Demand Generation, Marketing Operations, and Sales on regionalized programs and deliverables that align with company goals Work with industry partners to identify regional event opportunities for co-marketing activities Collaborate with the Brand team and swag vendors to create unique branded gifts for prospects and customers Manage budget, resources, and vendors to ensure successful program execution What you'll need to thrive: Education: B ... (truncated, view full listing at source)