Performance Marketing Specialist: Nairobi

Do you live and breathe performance marketing, from media buying and campaign optimisation to conversion tracking and attribution? Are you comfortable working with tools like Meta Ads Manager, Google Ads, Google Tag Manager, and analytics dashboards to ensure every click, lead, and conversion is accurately tracked and optimised? Can you turn data into strategy, using insights from campaign performance, tracking pixels, and conversion events to test, iterate, and scale what works continuously? Do you thrive when given clear growth targets and the freedom to experiment across channels, audiences, and creative? If you measure success in qualified leads, enrollments, cost per acquisition, and ROI, not just likes and shares, this could be your next opportunity. ALX is looking for a Performance Marketing Specialist to drive growth through data-driven campaigns, robust tracking frameworks, and continuous optimisation across our digital channels. About ALX Africa ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers. With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity. We achieve this by: Providing young professionals with access to the most in-demand tech skills that will power the future. Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework. Building a lifelong, impactful community of tech professionals that supports them at all stages of their career journey. Our impact thus far: 347k+ graduates since 2020 257k youth in work 31k youth starting own ventures 60k youth in jobs created by entrepreneurs Visit our website www.alxafrica.com to learn more about our digital revolution. Role Summary ALX Kenya is seeking a highly analytical, execution-focused Performance Marketing Specialist to drive learner acquisition and growth across Kenya. This role is designed for a marketer who is deeply fluent in paid acquisition, conversion tracking, attribution, and campaign optimization, and who measures success through pipeline quality, enrollments, acquisition efficiency, and return on investment. The successful candidate will sit at the intersection of media buying, data infrastructure, analytics, and growth experimentation. They will be responsible not only for launching and optimizing campaigns, but also for ensuring the integrity of the tracking ecosystem, strengthening visibility across the acquisition funnel, and enabling faster, smarter decision-making through robust reporting and insights. This is a high-impact role for someone who thrives in fast-paced environments, enjoys solving complex growth challenges, and is motivated by measurable outcomes rather than vanity metrics. Specific Responsibilities Performance Media Strategy and Campaign Execution Lead the strategy, setup, execution, and optimization of paid digital campaigns across key performance channels, including Meta, Google, and other relevant acquisition platforms. Build and manage full-funnel campaign strategies that drive awareness, lead generation, and learner enrollment across multiple markets. Own campaign architectu ... (truncated, view full listing at source)