Director of Marketing Services - Advisors & Consulting Services

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Director of Marketing Services - Advisors & Consulting Services Senior Managing Consultant, Advisors & Consulting Services, Marketing Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants. The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance. Roles and Responsibilities Client Impact • This role is a fusion of technology and creativity, aimed at enhancing customer engagement, driving sales, elevating Mastercard’s strategic value, driving client’s business growth and performance while improving overall marketing ROI • Lead and drive innovative vision and disruptive strategic marketing strategic initiatives that transform marketing capabilities through data-driven insights, emerging technologies, and performance optimization • This role blends traditional marketing expertise with advanced AI-driven capabilities to deliver personalized, data-informed, and scalable marketing strategies. The professional is expected to operate at the intersection of creativity, data, analytics, and technology. • Responsible for leading and integrating, managing, integrating and optimizing internal and external marketing technology (MarTech) stack to enable insights and data-driven, automated and marketing strategies that drive business impact • Lead complex client engagements across a range of industries and problem statements • Build and lead the development of marketing strategies and campaigns for regional and global clients by working with technology and data • Own senior client relationships from mid-level to C-suite • Serve as a trusted client business advisor and generate enthusiasm for the Mastercard team and our recommendations • Leverage artificial intelligence tools and data analytics to develop and optimize marketing strategies and campaigns. Analyze consumer behavior, market trends as well as insights, and large datasets to personalize marketing efforts • Design and implement AI-enhanced marketing strategies that align with business goals. • Use predictive analytics and machine learning models to forecast customer behavior and campaign performance. Leverage AI to create hyper-personalized experiences across digital touchpoints. Team Collaboration & Culture • Guide team through complex problem solving to business-focused solutions and recommendations that drive client value • Motivate the project delivery team to produce superior quality deliverables, and create a collaborative and inclusive environment for all levels • Own relationship with in ... (truncated, view full listing at source)