Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. Klaviyo is looking for an experienced Content Marketing Lead to own the strategy, development, production, and performance of global campaign, demand generation, and thought leadership content. This role sits at the intersection of storytelling, pipeline generation, and editorial operations. You’ll lead the creation of content that builds market trust, shapes perception, supports go-to-market priorities, and drives measurable business outcomes across segments and regions. You’ll partner closely with product marketing, PR, brand, sales, regional marketing, events, customer marketing, and external agencies to turn complex ideas into high-impact content programs that resonate globally. This person will own content from ideation through publication and measurement across formats including gated assets, research reports, one-pagers, landing pages, webinars, interactive experiences, articles, executive bylines, customer stories, video, and audio. A critical part of this role is helping Klaviyo modernize how content gets made. The ideal candidate has hands-on experience building or operating AI-assisted editorial production systems , including vibe coding workflows in tools like Claude Code or Claude CoWork , and can help improve the speed, consistency, and scalability of content production globally. Experience with AirOps is a strong plus. How You'll Make a Difference Own global campaign and thought leadership content strategy Develop and execute a cohesive content strategy spanning campaign, demand generation, and thought leadership. Build content that reinforces Klaviyo’s market narrative while supporting segment and regional go-to-market goals. Identify the most important themes, formats, and storylines to drive engagement, leads, pipeline influence, and brand credibility. Translate complex product, market, and customer insights into clear, differentiated content for multiple audiences. Lead content creation across the funnel Own the development of high-impact content assets including ebooks, white papers, research reports, comparison guides, one-pagers, webinars, landing pages, executive thought leadership, customer stories, video, and audio. Create content that supports the full buyer journey, from awareness and education through consideration and conversion. Repurpose research, events, webinars, and customer narratives into multi-format content programs that extend reach and value. Ensure every asset meets Klaviyo’s editorial standards for quality, accuracy, tone, and narrative consistency. Build scalable AI editorial production systems Design, test, and improve AI-assisted editorial workflows that increase content production efficiency without lowering quality. Bring hands-on experience with vibe coding editorial systems, ideally using Claude Code or Claude CoWork, to help streamline briefing, drafting, editing, repurposing, QA, and localization workflows. Partner with internal stakeholders and agencies to create repeatable systems, templates, prompts, and playbooks that scale content production globally. Help establish best practices for how AI is used in editorial production across teams, markets, and formats. Identify opportunities to use tools such as AirOps and other workflow platforms to improve speed, consistency, and operational leverage. Partner cross-functionally across the business Collaborate with PR to align thought leadership content with media strategy and ex ... (truncated, view full listing at source)