Head of Observability Marketing

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us! Head of Observability Marketing ABOUT SOLARWINDS OUR OBSERVABILITY BUSINESS SolarWinds has a long history of delivering powerful, affordable IT operations software to hundreds of thousands of customers worldwide, with a highly recurring revenue model and a growing enterprise footprint. Building on that foundation, SolarWinds Observability is our next-generation, cloud-native and hybrid observability platform, designed to help organizations of all sizes see, understand, and act on the performance of their applications, infrastructure, networks, and databases across hybrid and multi-cloud environments. Observability is a core growth pillar and our go-to-market strategy to extend value for existing customers and reach new ones—no matter where they are on their hybrid IT or cloud transformation journey. We are evolving from a point-product, trial-led motion to a solution- and platform-led, consultative model with increased emphasis on account-based and role-based marketing for both new business and customer expansion. This role will sit at the center of that transformation for the Observability business. ABOUT THE ROLE We are looking for a Vice President of Marketing, Observability to own the marketing strategy, execution, and outcomes for the SolarWinds Observability business. You will lead a team of 5 direct reports all Director level and approximately 22 marketers overall across: New Business / Demand Generation Expansion Customer Marketing Content Marketing Digital Marketing (SEO, SEM, paid social, display) Outbound Marketing (sales plays, ABX programs) This is a high-visibility, high-impact leadership role with direct accountability for pipeline, new ARR, expansion revenue, and customer engagement for SolarWinds’ largest and most strategic product lines. You will be responsible for both strategy and execution—from defining where we play and how we win, to orchestrating integrated programs that move target accounts from awareness to advocacy. You will work cross-functionally with Product Management, Product Marketing, Sales, Customer Success along with Field Partner Marketing to build and execute a cohesive go-to-market plan that showcases our differentiated value in observability, including our leadership in database and hybrid cloud observability and our unified SolarWinds Platform story. WHAT YOU’LL DO Drive Marketing Business Outcomes Own full-funnel performance for the Observability business: awareness, demand creation, demand capture, SQOs, pipeline, new ARR, expansion/upsell, and cross sell. Increase high-value opportunities and closed-won revenue through integrated campaigns across digital, programs, partners, and sales-led motions. Lead demand generation strategies for both new customer acquisition and customer expansion (cross-sell, upsell, conversion from legacy products) across SMB, mid-market, and enterprise segments. Shape the sales playbook and outbound motions (including ABX) in partnership with Sales and SDR/BDR leadership—aligning plays to segments, personas, and buying committees. Use data and experimentation to build predicta ... (truncated, view full listing at source)