ABM, Demand Generation Manager

ABM, Demand Generation Manager WHO IS FLOCK? Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation. We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact. With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you. The Opportunity You’ll design, build, and run account-based campaigns that move target accounts through awareness to pipeline across both public and private sectors. This is a manager-level, cross-functional role: you’ll own the ABM campaign playbook, run 1:1 and exec-level ABM plays, partner tightly with Product Marketing, Sales, Sales Enablement, Customer Success, and Marketing Ops to operationalize ABM at scale while adapting tactics by sector (public vs private). This role balances strategy, execution, vendor/tool management, and campaign performance management to increase multi-threaded engagement and measurable pipeline influence. The Skillset - 5+ years of B2B demand generation experience, including 2+ years leading ABM programs at scale across enterprise and mid-market segments. - Deep expertise in ABM and intent platforms (e.g., 6sense or similar), marketing automation (Marketo/Pardot), CRM systems (Salesforce), with strong analytical and data fluency. - Proven ability to align Sales, Product Marketing, Customer Success, and Marketing Ops around unified account strategy and measurable pipeline outcomes. - Strong operational discipline, including campaign brief development, structured kickoff cadences, reporting frameworks, vendor management, and quality assurance. - Exceptional written and executive communication skills, with experience building executive briefs, ROI narratives, and thought leadership-driven campaigns. - Familiarity with public sector procurement environments and/or private sector security, retail, or property workflows. - Demonstrated success executing executive-level ABM plays and integrating customer advocacy into account-based strategies. - Hands-on experience orchestrating multi-channel campaigns across email, paid media, direct mail, events, and sales outreach. Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day. 90 DAYS AT FLOCK We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired in this role at Flock Safety. The First 30 Days - Ramp on GTM strategy, priority accounts, stakeholders, and tooling while building cross-functional alignment. - Deliver a high-level ABM audit identifying strengths, gaps, signal opportunities, and immediate quick wins. - Define and secure approval for an initial pilot account cluster with clear success metrics and ownership. The First 60 Days - Activate a measurable 1:1 ABM pilot with defined campaign architecture, sales enablement, and signal orchestration. - Formalize core ABM playbooks, workflows, and handoff processes to ensure repeatability and speed to follow-u ... (truncated, view full listing at source)