Director, Patient Growth Marketing

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better. About the role This role exists to build a growth engine that compounds. You will be responsible for scaling Headway-sourced patients. This begins with high confidence in incrementally, while building the people, tooling, and creative systems that will ultimately make results repeatable. Reporting directly to the GM of Patient, you will be the first senior growth marketing hire in Headway’s history on the patient side. You will own the full patient growth marketing remit across paid, lifecycle, and organic channels; stand up foundational martech and measurement systems; deploy creative systems that increase testing velocity; and partner across the marketplace to drive outcomes without channel cannibalization. You’ll work closely with key partners across Engineering, Creative, Data Science/Analytics, Finance, Business Ops, and Provider Marketing, while helping define the long-term strategy for patient growth and broader marketplace dynamics. What You’ll Do... Patient growth marketing: Own paid acquisition (Search, Social, OLV/OTT, Programmatic/Display), Lifecycle (email/SMS/push), and Organic (SEO, content distribution, Reddit/IG/TikTok/YouTube). Martech measurement: Lead channel plumbing, experimentation frameworks, attribution, incrementality, MMM, and reporting — co-owning approach with Eng and Data but owning the outcomes. Creative systems for growth: Drive briefing, testing velocity, and learning loops across message × audience × asset × surface. Cross-marketplace levers: Align patient and provider growth to prevent channel overlap and unlock network effects. Team building: Hire, lead, and develop a high-bar, technical, and creative team across paid, lifecycle, and organic. Partner cross-functionally: Work with Product/Eng to build surfaces that drive conversion and quality, not just spend. You’ll Be a Great Fit If You… Have deep expertise in growth marketing with explicit experience in Google, Meta, and OTT/OLV channels. Have led lifecycle marketing teams and understand how best to deploy email, SMS, and push channels. Bring strong martech and attribution experience, including build vs. buy decisions and measurement frameworks (attribution, incrementality, MMM). Have partnered closely with Engineering and Product, operating as one team with shared outcomes. Have experience deploying AI-forward marketing strategies and maintain personal interest in AI-native marketing stacks. Communicate clearly and simply, translating complex performance marketing topics for non-experts, executives, and boards. Can build strategies grounded in business outcomes and understand tradeoffs across product, engineering, and operations. Have hired and led growth marketing teams of 20+ and built 0→1 systems at scale. Work effectively with diverse cross-functional partners across analytics, finance, s ... (truncated, view full listing at source)