Director, Provider Marketing

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better. About the role: At Headway we are proud to have attracted the largest network of mental healthcare providers in the U.S. to our platform - but we have just scratched the surface of what’s possible. We are looking for an ambitious marketing leader to join Headway as our first Director of Provider Marketing, to help usher in a new era of growth for the organization, working to ensure every Provider in the U.S. knows and trusts Headway to help them grow a profitable, thriving practice. In this role, you will lead the provider go-to-market experience - from acquisition to activation, engagement, retention, and advocacy. You’ll be responsible for deeply understanding the needs of the provider market and building break-through, meaningful work that connects, inspires and drives action. In this role you will: Uplevel Our Provider Narrative: Reimagine how we communicate our product value to accelerate adoption of Headway’s full feature stack and maximize the potential of the Provider <> Headway relationship. Support Growth Sales objectives : A critical cross-functional partner to Growth and Sales teams, you will deeply understand their objectives, and then structure and prioritize initiatives around equipping them to win: from owning the sales narrative and developing enablement tools to leveraging AI to rapidly accelerate channel acquisition messaging tests in the market. Own the Provider Go-to-Market experience: Lead the end-to-end provider marketing strategy and coordinated GTM efforts across the Provider org. Develop differentiated positioning and messaging that clearly communicates the value of Headway’s feature stack in an increasingly competitive mental health platform landscape, and then execute best-in-class GTM campaigns that connect with Providers in a more meaningful way. Strengthen the Provider Community : Evolve our community programs into a competitive moat that fosters connection and fuels loyalty, product adoption, and referrals. Lead a High-Performing Marketing Team: Build and lead a team that blends creative storytelling with analytical rigor. Instill a test-and-learn culture through structured experimentation, A/B testing, and continuous optimization; establish repeatable playbooks and processes, leveraging AI to maximize efficiency and impact. You’d be a great fit if : You have 10+ years of marketing experience, with at least 3 years in a leadership role owning go-to-market strategy end-to-end You bring a proven track record of building and executing multi-channel marketing programs that drive acquisition, engagement, and retention - ideally in a marketplace, SaaS, or platform business You have strong positioning and messaging chops - you can distill complex product value into clear, compelling narratives that resonate with a specific audience Experience partnering closely with ... (truncated, view full listing at source)