Director of Growth Marketing (Demand and Channel)

Here at Malwarebytes, we believe that when you’re free from threats, you’re free to thrive. It all started in 2008 with one person who needed help with a malware infection, and a community coming together to find solutions. In that moment in time a product was born for all people, with a mission to rid the world of malware. Our product has since grown and evolved, from removing malware, to protecting devices, to ever-changing prevention. About ThreatDown ThreatDown, the corporate business unit of Malwarebytes, is redefining cybersecurity for growing businesses with solutions that stop ransomware, malware, phishing, and AI-powered attacks. Our platform is trusted, intuitive, and built for lean IT teams that need speed without complexity. At ThreatDown, you’ll join a team driven by innovation, resilience, and a passion for empowering businesses to thrive securely. If you're ready to make a real impact in cybersecurity, we’d love to meet you. ThreatDown is looking for.. A strategic, performance-driven Director of Growth Marketing (Demand & Channel) to own and scale our global revenue marketing engine. This role unifies Demand Generation, Channel Marketing, SDR leadership, and Lifecycle Marketing into one cohesive growth function. You will architect and execute a modern, channel-first growth strategy that drives: Partner-sourced pipeline Partner-influenced revenue Direct new logo acquisition Customer expansion and retention You will embed our channel-first motion (MSPs, VARs, Resellers, and Distributors) into every stage of the funnel—ensuring demand programs are partner-enabled, measurable, and revenue accountable. This is a high-impact leadership role for a growth-minded operator who thrives at the intersection of strategy, execution, analytics, and team development. What You Will Do: Own the EMEA Growth Strategy Develop and execute an integrated growth marketing strategy spanning paid media, partner marketing, SDR pipeline generation, and lifecycle programs. Align marketing investment to revenue targets across direct and channel segments. Build a scalable, repeatable growth engine that supports new logo, partner recruitment, and expansion goals. Establish quarterly and annual performance targets tied directly to revenue contribution. Channel Marketing & Partner Demand Activation Develop and execute a comprehensive channel marketing strategy aligned to revenue and partner growth objectives. Create scalable partner-ready campaigns, co-branded assets, toolkits, and demand playbooks. Increase partner marketing activation rates and campaign participation. Drive measurable partner-sourced and partner-influenced pipeline growth. Own MDF strategy, governance, ROI tracking, and optimization. Partner with Channel Sales to support recruitment campaigns, onboarding journeys, and partner enablement. Implement attribution models that clearly measure channel marketing impact. Demand Generation & Paid Media Leadership Own EMEA demand generation across paid search, paid social, display, retargeting, content syndication, ABM, and emerging channels. Lead performance and execution of Demandbase and intent-driven targeting strategies. Optimize spend efficiency, pipeline quality, and cost per opportunity. Lead webinar and top-of-funnel programs to convert engagement into qualified pipeline. Amplify integrated campaigns through digital, email, SDR, and partner channels. SDR Leadership & Funnel Performance Partner with Director of NAM Growth Marketing to lead and develop the SDR team to maximize pipeline creation. Align inbound and outbound motions for improved velocity and conversion. Improve EQL → MQL → SQL → Closed Won performance through disciplined qualification and routing. Ensure accountability through performance dashboards and coaching. 5. Lifecycle & Customer Marketing Leadership Partner with Global Customer Programs Manager and Customer Marketing Manager to define the lifecycle marketing strategy to dri ... (truncated, view full listing at source)