Marketing Communication Manager

About Fellers, LLC Since 1986, Fellers has been a reliable source of sign and graphics films, color change vinyls, and supplies for printers, sign makers, and installers across the U.S. Since 2021, Fellers has been private equity owned, and focused on investing heavily in expanding business into new growth segments including automotive window tint, paint protection film, printing and finishing equipment, tools, and film-cutting software. Fellers is the trusted leader in delivering speed, service, and selection to our customers. This is backed by a national network of warehouses, stocked with industry leading brands and a competitive proprietary branded product offering. Additionally, Fellers has a dedicated sales team which is supported by best-in-class customer service and technical support professionals to deliver superior service. About the role Fellers is seeking a strategic and hands-on Marketing Communication Manager to lead our content, digital engagement, and event marketing efforts to drive brand awareness, customer acquisition, and revenue growth across all channels. This role blends strategy and execution. The ideal candidate is both a creative storyteller and an operationally disciplined marketer who can manage campaigns end-to-end. What you'll do Social Media Strategy & Content Creation Develop and execute a comprehensive organic social media strategy aligned to revenue, product, and vendor priorities. Own content calendar across platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok as applicable). Create and oversee production of high-impact visual and video assets, including product spotlights, installation features, educational content, and brand storytelling. Work with internal resources as well as external digital agencies to deliver engaging social media content. Monitor engagement metrics and optimize strategy based on performance data. Website Content & Digital Experience Lead website content strategy to support SEO, product marketing, and promotional campaigns. Curate and publish product launches, promotional banners, landing pages, and blog content. Maintain accuracy, freshness, and brand voice consistency across all site content. Email Marketing Management Develop and execute segmented email marketing campaigns for promotions, product launches, vendor features, and lifecycle marketing. Manage campaign calendar in alignment with sales initiatives and vendor commitments. Oversee list segmentation, automation flows, A/B testing, and deliverability best practices. Analyze campaign performance and optimize open rates, CTR, and revenue contribution. Work with internal resources as well as external digital agencies to deliver effective email campaigns. Tradeshow & Event Coordination Lead planning and execution of national and regional tradeshows, dealer events, and internal sales meetings. Manage booth design, messaging, promotional assets, and pre/post-show marketing communications. Coordinate logistics, vendor participation, sponsorships, and on-site brand representation. Measure ROI and lead generation impact from events. Team Leadership Directly manage and develop one Marketing Coordinator. Delegate project execution while maintaining quality control and timeline accountability. Establish clear goals, KPIs, and performance expectations. Foster a culture of creativity, accountability, and continuous improvement. Cross-Functional Collaboration Work closely with Sales, Product Management, Vendor Partners, and Executive Leadership to align messaging with business priorities. Support vendor co-op marketing initiatives and ensure compliance with brand standards. Contribute to annual marketing planning and budget management. Analytics & Reporting Track and report on marketing KPIs including engagement, traffic, lead generation, and revenue attribution. Provide regular performance updates and actionable insights to leadership. Recommend optimization opportunities based on ... (truncated, view full listing at source)