Account-Based Marketing (ABM) Manager

Account-Based Marketing (ABM) Manager About Us Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and financial audit. Put simply, we build software for the people who enable trust between businesses. We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Growth Equity at Goldman Sachs Alternatives, Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more. We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth. As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by bringing together up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide. Role Overview We are seeking an Account-Based Marketing Manager to lead and scale deeply personalized ABM programs across our target accounts. This role bridges Marketing, Sales, RevOps, and Customer Success to develop and execute high-impact, multi-threaded engagement strategies that accelerate pipeline, increase deal velocity, and build long-term strategic partnerships. This role requires both strategic thinking and operational excellence. You will be responsible for defining account strategy, prioritization frameworks, and engagement roadmaps, while also owning end-to-end execution of ABM programs, from planning and content orchestration to launch, measurement, optimization, and reporting. This is not campaign marketing; it is precision, partnership-driven ABM built for complex buying groups and enterprise decision-makers. This role carries clear pipeline generation and influence targets tied directly to revenue outcomes. What You’ll Own Strategic ABM Execution (1:1, 1:Few, 1:Many) - Develop and execute integrated ABM strategies across tiered account segments - Create comprehensive account strategies aligned to business objectives, revenue targets, and Sales priorities - Map buying groups and influence across executive and regional stakeholders - Design coordinated multi-channel engagement across digital, content, executive outreach, ads, gifting, and field activation - Create personalized assets including messaging frameworks, landing pages, thought leadership, and executive-level plays Revenue and Pipeline Accountability - Own defined pipeline generation and pipeline influence targets across priority accounts - Drive measurable impact on opportunity creation, acceleration, and expansion - Partner with Sales and Customer Success to align ABM programs to active deals, whitespace, and expansion strategy Sales and GTM Partnership - Collaborate closely with Sales, Marketing, and Customer Success to identify target accounts, define ICPs, map buying groups, and align go-to-market plays - Develop a deep understanding of deal strategy, account dynamics, competitive positioning, and AE priorities to align ABM plays directly to opportunity progression and revenue goals - Drive buying-group saturation and executive engagement across top accounts, tailoring programs to deal stage, blockers, and strategic objectives - Present performance insights, pipeline impact, and strategic recommendations to cross-functional leadership Account Ecosystem Integrat ... (truncated, view full listing at source)