Director, Mass Media

About Us: Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others. About the Role We are looking for a Director of Mass Media to build, scale, and optimize our presence across demand generating channels - notably television, streaming, and audio platforms. In this role, you will own the strategy, execution, and performance management of all mass media channels. You will develop incrementality testing roadmaps, collaborate on advanced measurement models, and ensure that every investment delivers clear, measurable impact. You will work closely with data science, engineering, creative, finance, and external agencies to drive alignment, accelerate performance, and bring our messaging to life for audiences. You will also manage vendor relationships, oversee media budgets, and lead cross-functional initiatives that strengthen our approach to attribution, forecasting, and long-term channel investment. The ideal candidate is a seasoned mass media leader with deep experience in TV and audio, strong analytical instincts, fluency with third party measurement tools, and a track record of turning insights into scaled, efficient growth. You are equally versed in how to optimize CTV platforms and navigate relationships with network partners to ensure we receive the best opportunities, rates, and added value integrations. You bring structure to complexity and know how to guide teams toward rigor, clarity, and meaningful performance outcomes. What You Will Be Doing Develop the strategy and roadmap for scaling mass reach channels , including linear TV, OTT/CTV, terrestrial and streaming audio, podcasts, and emerging high-reach formats Create and manage incrementality testing frameworks and experimentation roadmaps that validate performance and inform channel growth Own channel measurement in partnership with data and analytics teams, including MMM inputs, spike models, attribution mapping, and third party reporting tools Manage external media agencies and technology vendors , including scopes, performance expectations, deliverables, and ongoing optimization Own media budgets and investment pacing , ensuring efficient allocation and adherence to forecasted spend Collaborate with engineering and data teams to improve tracking, signal quality, ingestion pipelines, and reporting infrastructure Partner with brand planning, creative, product marketing, and finance teams to set campaign objectives, align on learning agendas, and drive accountability against performance Evaluate channel-level and creative-level insights to guide optimization, creative iteration, and investment decisions Lead cross-functional reviews, planning cycles, and post-campaign analyses to ensure the organization has clear visibility into results and next steps Develop scalable systems, documentation, and workflows that support transparency, efficiency, and long-term channel readiness Stay current with industry trends, measurement standards, and platform capabilities to identify new opportunities for reach and efficiency You Will Be a Good Fit If You Have 10+ years of experience in mass media, acquisition marketing, or media strategy, ideally within an agency or a high-growth performance-driven organization A proven track record of scali ... (truncated, view full listing at source)