Performance Marketing Analyst, Paid Social (Meta) - Consultant

<p><strong>Job Title: </strong>Performance Marketing Analyst, Paid Social (Meta)-Consultant<br><strong>Location:</strong> Remote<br><strong>Type:</strong> Part-time (15-20 hours/week)</p> <h3><strong>Overview of the Role</strong></h3> <p>We are looking for a <strong>Performance Marketing Analyst</strong> with 3-4 years of experience to join our performance marketing team and support the growth and optimization of our Meta campaigns. This part-time role will work closely with the <strong>Senior Manager of Growth Marketing</strong> to own day-to-day campaign management, data reporting, and performance analysis to support Tia's physical clinic locations and virtual care product. The ideal candidate will have a strong foundation in performance marketing (bonus for healthcare, e-commerce or subscription backgrounds) and be comfortable managing and optimizing campaigns, doing regular analyses, and supporting cross-functional projects to push our digital marketing to the next level.</p> <p>This position is an excellent opportunity for someone looking to develop their skills in a collaborative, data-driven environment while gaining exposure to a startup in the women's healthcare space.</p> <h3><strong>Key Responsibilities</strong></h3> <ul> <li><strong>Campaign Reporting & Analysis:</strong> Analyze and report on performance data across Paid Social, keep campaigns tracking towards key performance metrics, and prepare regular insights and next steps for internal stakeholders.</li> <li><strong>Performance Optimization:</strong> Work closely with the Senior Manager of Growth Marketing to help optimize campaigns for customer acquisition and retention, and support new service launches, branding and awareness campaigns, and regional demand goals.</li> <li><strong>Data Management:</strong> Use various tools such as Amplitude, GTM, and Tableau to ensure accurate tracking and reporting across landing pages and the acquisition funnel.</li> <li><strong>A/B Testing:</strong> Set up and monitor A/B tests (across ads, landing pages, audience targeting, etc.), analyze test results, and iterate on successful strategies to scale growth and refine our marketing playbook for Meta.</li> <li><strong>Market Research:</strong> Support market research efforts by gathering competitor insights and industry trends. Help identify opportunities for growth and potential threats in performance marketing.</li> <li><strong>Collaboration:</strong> Work closely with internal teams (Creative, Organic, CRM, Clinical Operations) to ensure marketing campaigns align with broader company goals, as well as continue to build our relationship with our Meta account partners.</li> <li><strong>Content and Copy Support:</strong> Use performance insights to guide creative strategy and direction for ad copy, landing page copy, static and video creatives, and other performance marketing assets.</li> <li><strong>Reputation Management</strong>: Utilize templatized responses to address comments on paid ads, utilizing frameworks for when ad sentiment may be harming the brand’s equity and paid performance. </li> </ul> <h3><strong>Ideal Candidate Characteristics</strong></h3> <h4><strong>Professional Skills & Qualifications</strong></h4> <ul> <li><strong>Experience:</strong> 3-4 years of experience in performance marketing, analytics, or a related field, with familiarity in healthcare, e-commerce, digital marketing, or other sectors with both virtual and physical components.</li> <li><strong>Technical Proficiency:&lt ... (truncated, view full listing at source)