Senior Manager, B2B Performance Marketing

About the Team DoorDash’s Growth Marketing organization drives acquisition, activation, and retention across consumers, dashers, and merchants. Within Growth, the B2B Performance Marketing team owns the supply side of DoorDash’s marketplace flywheel , responsible for acquiring and activating restaurants and new vertical merchants (grocery, convenience, alcohol, retail, and emerging categories) onto the platform. The broader B2B Performance Marketing organization also supports growth across DoorDash for Business, DoorDash Ads, DoorDash Commerce Platform, and 7Rooms. This role is specifically focused on Marketplace supply growth—driving merchant acquisition across Restaurants and New Verticals in the United States and Canada. The team manages an eight-figure annual performance marketing portfolio, deploying investment across search, social, programmatic, affiliate, direct mail, and emerging channels to drive efficient, high-quality merchant growth. As DoorDash expands across the U.S. and Canada and deepens penetration within existing markets and verticals, this team plays a critical role in sustaining marketplace health through predictable supply growth. About the Role As Senior Manager, B2B Performance Marketing, you will lead strategy and execution across merchant acquisition channels for Restaurants and New Verticals within DoorDash’s Marketplace business. You will be responsible for delivering predictable, efficient, and scalable merchant growth across the United States and Canada. You will oversee a team of four performance marketers and own performance across search, social, programmatic, affiliate, direct mail, and emerging acquisition channels. You will be accountable for core acquisition KPIs—including CPA, LTV/CAC, payback, and incrementality—while continuously improving forecasting accuracy, channel mix, and return on investment. This role requires strong operational rigor and strategic thinking. You will optimize existing channels, expand reach and penetration across geographies and verticals, and identify new growth levers that drive incremental merchant acquisition. You will work cross-functionally with Sales, Operations, Finance, Analytics, Product, and Creative to align marketing investments with supply targets and broader marketplace objectives. You’re Excited About This Opportunity Because You Will: Own and Optimize Marketplace Performance Strategy Develop and drive the multi-channel acquisition strategy across search, social, programmatic, affiliate, direct mail, and emerging platforms. Lead annual planning and quarterly re-forecasting in partnership with Finance and Analytics. Continuously refine channel mix, bidding strategy, targeting, and creative approach to improve marginal CAC and incremental growth. Own performance against core acquisition KPIs including CAC, LTV/CAC, payback, and incrementality. Drive Efficiency and Scalable Merchant Growth Improve acquisition efficiency while maintaining strong merchant growth across Restaurants and New Verticals. Deepen penetration in T4 and T5 markets by testing and scaling new channels, localized strategies, and acquisition tactics beyond traditional performance marketing platforms. Identify innovative approaches to reach and convert merchants in underpenetrated areas, expanding beyond core paid media levers. Strengthen measurement frameworks, attribution, and forecasting accuracy to support disciplined investment decisions. Build testing roadmaps that accelerate experimentation and performance improvement Unlock New Growth Levers Evaluate portfolio performance to identify diminishing marginal returns across core channels such as search and social.’ Reallocate and redeploy investment into emerging channels, partnerships, and alternative acquisition strategies to drive incremental growth. Test new audience strategies, media formats, and acquisition models that diversify the performance mix and reduce channel concentration risk. Develop expe ... (truncated, view full listing at source)