Strategic Marketing Programs Manager

Worker Sub-Type: Regular Job Description: Position Summary The Strategic Marketing Programs Manager will support the building, execution, and optimization of integrated marketing programs that advance the BlackBerry Secure Communications presence across government, defence, public safety, and critical infrastructure markets. This role requires strong operational discipline and creative capability—someone who can execute detailed program plans, manage channel activities, and deliver high‑quality campaign assets. This role blends program execution, content coordination, and digital channel management. You will contribute to messaging development, copy refinement, and campaign storytelling while working closely with Product Marketing, Content, Brand, PR, and Field Marketing to deliver programs that establish trust and credibility in high-stakes environments. Key Responsibilities Program Execution & Coordination Proven ability to orchestrate successful multi-channel marketing programs for priority audiences across high-impact digital channels—in particular web and LinkedIn. LinkedIn campaign management expertise is a must. Translate business goals into actionable program plans with defined timelines, workflows, and KPIs. Use marketing automation and digital tools—such as Pardot, LinkedIn Advertising, Google Ads, DemandBase, TechTarget—to execute and optimize program components. Track market and audience trends to help refine campaign approaches and enhance program performance. Support competitive reviews across SEO, PPC, and digital channels to identify opportunities for campaign improvement. Content Coordination, Writing & Creative Support Contribute to messaging development and bring campaigns to life by drafting and editing copy for assets that support the BlackBerry Thought Leadership activities. Participate in creative ideation sessions to help generate campaign concepts and messaging angles, translating ideas into actionable briefs. Apply an understanding of regulated-market buyer journeys to ensure accuracy, clarity, and credibility in content. Maintain consistency in voice, tone, and messaging across web, LinkedIn, email, and partner channels. Use AI-supported tools to accelerate content drafting and production while upholding brand and compliance standards. Full Project Lifecycle Participation Initiation: Support definition of program scope, objectives, and KPIs aligned to sales cycles and buyer journeys. Planning: Build and maintain work-back schedules, task assignments, and risk mitigation plans. Execution: Coordinate the delivery of creative, content, web, and LinkedIn assets, ensuring they meet quality and messaging standards. Monitoring & Control: Track progress, identify bottlenecks early, and maintain steady communication with stakeholders. Reporting: Produce concise, insight-driven updates on program performance and channel impact. Closure: Support program debriefs, lessons learned, and process improvements. Operational Excellence Maintain scalable processes, dashboards, and documentation that support efficient program execution. Support change management initiatives that improve workflow clarity and operational agility. Promote best practices in campaign workflows, creative production, and cross-team collaboration. Assess new tools and technologies, identifying opportunities to streamline execution. Interpret multi-channel performance data—including LinkedIn, web, and content engagement—to provide actionable insights. Use AI and automation to enhance program velocity, compliance, and accuracy. Qualifications 5 years in marketing program execution, campaign management, or marketing operations, ideally within B2G markets such as cybersecurity, government technology, telecom, public safety, or national security. Experience managing complex, multi-channel marketing campaigns—including strong hands-on experience running and optimizing LinkedIn campaigns. Understanding of government ... (truncated, view full listing at source)