Director of Paid Search & Conversion Rate Optimization

Who We Are StudyPoint is a national leader in private tutoring, dedicated to helping students succeed. We’re a fast-growing, mission-driven company that thrives on innovation, collaboration, and excellence. Our team is passionate, supportive, and committed to making a meaningful impact in education. At StudyPoint, we believe in growth — both for our students and our team. Our culture is built around core values that drive everything we do:    Onward and Upward | Embrace Growth & Learning | Deliver and Expect Excellence   Care for One Another | Communicate, Communicate, Communicate | Have Fun Role Overview Our mission is to help kids succeed in school, and search marketing is central to our plans to reach more families. Over the next three years, we aim to 3X–5X our SEM investment and associated revenue, and toward that end we are looking for a data-driven search marketing professional who can lead this growth while maintaining strong ROI and efficient customer acquisition. As the Director of Paid Search & Conversion Rate Optimization (CRO), you will be responsible for the day-to-day execution, management, and optimization of our search advertising campaigns on Google and Microsoft Ads. In addition to search campaign execution, you will lead our CRO efforts to strengthen our downstream funnel results in support of our Paid Search channel. You’ll work cross-functionally with stakeholders, including leadership, to align paid strategies with overall business goals. As part of those efforts, you will be expected to develop and help deliver critical business intelligence to inform our decision-making and strengthen our marketing attribution efforts. The role requires collaboration across our marketing team, internal sales teams, leadership team, and outside partners. This is a remote position, with a preference for candidates in the Eastern time zone (especially MA-based applicants). Key Responsibilities: