Brand Media Lead

<p>At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.</p> <p>We're looking for a Brand Media Lead to own the strategy, planning, and execution of Webflow's brand media investments. This role sits at the intersection of brand strategy and media execution, translating campaign objectives into high-impact media plans that build awareness, shift perception, and drive consideration among our target audiences.</p> <p>You'll partner closely with Brand Strategy leadership to understand campaign briefs, then develop and execute media strategies across channels, including connected TV (OTT), audio, programmatic display, and emerging formats. You'll manage agency and vendor relationships, negotiate media buys, and work with Marketing Analytics to measure impact through MMM, brand lift studies, and other measurement frameworks.</p> <p>This is a strategic, hands-on role for someone who loves both the art and science of media—understanding the nuances of different channels while staying rigorous about measurement and optimization. You'll have the opportunity to shape how a fast-growing brand shows up in the market and build the infrastructure for brand media at Webflow.</p> <h1><strong>About the role:</strong></h1> <ul> <li>Location: Remote-first (United States; BC & ON, Canada)</li> <li>Full-time</li> <li>Permanent</li> <li>Exempt</li> <li>The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills. <ul> <li>United States (all figures cited below are in USD and pertain to workers in the United States) <ul> <li>Zone A: $185,000 - $223,000</li> <li>Zone B: $176,000 - $212,000</li> <li>Zone C: $167,000 - $201,000</li> </ul> </li> <li>Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada) <ul> <li>185,000 - 223,000</li> </ul> </li> </ul> </li> </ul> <p>This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. </p> <p>Please visit our <a href="https://webflow.com/careers#pay-zones">Careers page</a> for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.</p> <ul> <li>Application Information: <ul> <li>Application deadline: applications accepted on an ongoing basis until position is closed and filled</li> <li>This posting is for a new position</li> </ul> </li> </ul> <ul> <li>Reporting to the Director, Growth Marketing</li> </ul> <p>As a Brand Media Lead you’ll … </p> <ul> <li& ... (truncated, view full listing at source)