Content Strategist

Why Mintlify?We're on a mission to empower builders. Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 18,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.Small team, huge impact: We’re only 43 people today, backed by $22 million in funding, each new hire shapes the company’s trajectory.Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.We grew in value faster than headcount and we’re looking to align the two quickly.What you'll work on hereSupporting product adoption by improving awareness of technical features built by publishing content about them that generates high impression countsMaking creative content that people actually want to consume through innovative positioning and strategiesIncreasing organic traffic to key landing and documentation pagesPublishing pieces of technical and product stories supported by research, interviews, and dataImproving content planning, review systems, and collaboration processesCreating a content calendar tracking for cadenceFinding ways to position Mintlify as a trusted authority in developer experience and documentation qualityShaping messaging that drives awareness among engineers, technical writers, and product teamsWhat you bring to the tablePrior experience writing content people actually read. Popular writing pieces with more than 1K+ visitors in the first 48 hours distributed via X, LinkedIn, Substack. Existing popular socials and audienceTerminally online, able to keep your finger on the pulse and understand what is trendingCan-do attitude. Mindset of "I haven't figured it out yet", not "This won't work for us". Willing to fail often & fastExperience driving organic trafficHistory of owning a content program or contributing to one at an early stage companyExperience translating product features into clear narrativesTechnical Skills: Ability to understand Mintlify's product deeply, familiarity with developer tools and AI themes, understanding of documentation systems, proficiency with distribution channels, proficiency with SEO fundamentals, and comfort using analytical toolsBehavioral competencies: Direct communication, ability to prioritize based on impact, willingness to interview users and internal teams, and comfort operating with autonomy.Bonus points: Familiarity with competitive landscapes in developer tooling or technical background in SAAS, devtools, technical writing.Company Benefits:Competitive compensation and equity20 days paid time off every year401k or RRSP$420/mo. wellness stipend100% coverage for Health, dental, visionFree Ubers to and from workFree lunch and dinnersAnnual team offsite (previously went to Alaska, Hawaii)