Head of Community Marketing

About LovableLovable is building the world's most loved AI software development platform, empowering builders to ship real products faster than ever before. We've grown to 150K+ community members in our first year, with passionate builders across 80+ countries creating everything from side projects to production applications. Our community is our competitive advantage—they validate us, amplify us, and help us build the best product in the market.The RoleAs Head of Community Marketing, you'll own the strategy and execution of all community-led growth initiatives at Lovable. This role sits at the intersection of product, marketing, and community—driving measurable impact through authentic relationships with our builder community. You'll manage a team of community managers and be responsible for hosting events, driving engagement, moderating forums, and scaling community programs from 0 to 1.This is a player-coach role. You'll be hands-on building and running programs while also setting strategy and managing a growing team. You'll report directly to the Head of Product Marketing and work cross-functionally with Growth, Product, Sales, and Brand teams.Key Success Metrics:Number of users who both build in Lovable AND engage in community (online and/or IRL) within 30 days / Total active usersCommunity program participant retention and activation ratesEvent attendance and post-event conversion to paid usersQuality and frequency of user-generated content and advocacyWhat You'll DoCommunity Programs & Scale (40%)Build and scale Lovable's community programs including Ambassadors, Champions, Campus Leaders, and future initiativesDesign onboarding experiences, rituals, and benefits that make community members feel valued and drive meaningful participationEstablish clear selection criteria, application processes, and success metrics for all programsCreate playbooks and systems that allow community programs to scale globally without sacrificing qualityManage community platforms (Discord, forums, etc.) strategy and engagementEvents & Activations (30%)Own end-to-end event strategy from ideation to execution: hackathons, workshops, meetups, and flagship moments (e.g., World Hackathon Tour, SheBuilds)Partner with external organizations, universities, and companies to host community-led events globallyBuild event playbooks, marketing materials, and support systems for community members hosting local eventsTrack event ROI including attendance, participant activation, conversion to paid, and brand impactManage event budgets, sponsorships, and in-kind support (credits, swag, resources)Community Engagement & Content (20%)Drive daily community engagement across Discord, social platforms, and online forumsDevelop content strategies that showcase community wins, user stories, and builder spotlightsCreate systems for community-generated educational content (tutorials, courses, templates)Foster relationships with power users, champions, and advocates who amplify Lovable organicallyMonitor community health metrics and sentiment; surface product feedback to relevant teamsTeam Leadership & Cross-Functional Collaboration (10%)Hire, mentor, and manage a team of community managersPartner with Product Marketing on launch activations, customer stories, and positioning insights from communityCollaborate with Growth on community-led acquisition and activation strategiesWork with Brand and Social teams on community content amplificationAlign with Customer Success and Sales on enterprise community engagement opportunitiesWho You AreMust-Haves5-7+ years in community marketing, developer relations, or community-led growth roles with proven track record of building programs at scale (ideally 0 to 1)Technical enough to understand and use Lovable deeply—you should be able to demo the product, troubleshoot issues, and speak the language of buildersCharismatic and authentic communicator who builds genuine relationships with community members from diverse backgroundsExecuti ... (truncated, view full listing at source)