Senior Business Development Specialist
CoupangTokyo, JapanPosted 26 March 2026
Job Description
Company Introduction
Our corporate mission is to deliver a ‘wow experience’ to customers. Rocket Now launched a delivery platform with no delivery fees or service charges to ease the burden on customers who use the food delivery service.
Rocket Now is deeply committed to pioneering the future of Japan’s delivery market. We aim to fundamentally transform the food delivery industry by building truly customer-first services. Rocket Now provides employees with opportunities to continuously lead innovation and to take initiative without hesitation based on agility and boldness to deliver results. If you are passionate about delivering exceptional service to customers and pioneering new markets, join Rocket Now today.
Role Purpose
Senior BD Specialist is a key driver of Rocket Now Japan’s commercial growth. This role is responsible for expanding brand partnerships, generating revenue through Ads and co-marketing initiatives, and owning the end-to-end execution of Business Development projects.
This position goes beyond proposal or sales activities and carries full ownership for execution quality, performance outcomes, and operational excellence.
What You Will Do
1. Business Development Project Ownership
Lead end-to-end execution of BD projects, including SPAIS, Co-Marketing initiatives, and Ads solutions.
Manage the full project lifecycle: planning → proposal development → brand-side negotiation → internal alignment → execution → monitoring → performance analysis.
Ensure stable and on-time project launches that meet quality standards, internal processes, and compliance requirements.
2. Brand Partnership Management
Act as the primary point of contact for brand-side marketing and BD managers (working-level to mid-level stakeholders).
Lead negotiations on budget allocation, campaign structure, creative assets, and performance expectations.
Identify upsell opportunities and new collaboration initiatives to deepen existing partnerships.
3. Revenue Pipeline Management
Build, manage, and grow revenue pipelines for Ads, co-funded promotions, and brand growth programs.
Drive upsell conversations to expand campaign scale, frequency, and scope with existing brand partners.
Forecast pipeline performance accurately while identifying and mitigating commercial risks.
4. Cross-functional leadership
Work closely with Account Management (AM) teams to ensure store-level readiness and campaign accuracy.
Collaborate with Tech, Back Office, Finance, and Marketing teams to deliver projects seamlessly.
Provide structured feedback to the Team Lead on brand insights, execution issues, and emerging opportunities.
5. Success Metrics
Execution Excellence
Number of BD projects successfully executed (SPAIS / Co-funded / Ads).
Percentage of projects launched on time without critical execution errors.
Commercial Impact
GMV uplift, campaign ROI, and overall revenue contribution.
Ads pipeline performance, including lead volume, conversion rate, and revenue generated.
Contribution to CAC efficiency improvement and customer retention.
Collaboration Quality
Quality of cross-functional collaboration (speed, issue resolution, and alignment).
Brand partner satisfaction, repeat campaign rate, and long-term partnership retention.
Basic Qualifications
5–10+ years of experience in Business Development, Consulting, Account Management, Partner Marketing, or other commercial roles.
Proven experience leading cross-functional projects with strong ownership.
Strong communication and negotiation skills with brand or partner stakeholders.
Ability to thrive in a fast-paced, execution-driven environment.
Fluent-level Japanese (English proficiency is a plus).
Preferred Qualifications
Experience in FB, retail, delivery/marketplace platforms, or digital marketing.
Understanding of Ads products, performance metrics, and co-funding models.
Demonstrated track record of delivering measurable commercial results.
Recruitment Process
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