Senior Director, Brand Management

Coupang
Seoul, South KoreaPosted 26 March 2026

Tech Stack

Job Description

Company Introduction We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. Role Overview As our Brand Management Leader, you will play a pivotal part in Coupang’s Retail (Rocket delivery) business. With sound judgement in Retail business, you will analyze complex problems and phenomena to identify root causes and solutions, and serve as a great leader, exceptional communicator, and negotiator. In the key areas of Retail business including Brand Management, Business Planning (Program Management), and Selection Planning, you will build strategic relationships with our retail partners and set conditions for negotiations that can improve our revenue and profit, driving growth and profit of our Retail business as well as world-class customer experience. Our mission is to create a world where people ask, “how did we ever live without Coupang?”. What you will do Run various businesses pertaining to Retail that are not limited to a specific category. As a leader, provide a strategic vision for the business you run, and build and develop strategic relationships with internal/external key partners based on thorough understanding of their interests. With leadership rooted in strong negotiation capabilities and outstanding judgement, break down complex problems into simpler components and analyze them to conduct seamless and successful cooperation and negotiations with executives and high-level stakeholders of external retail companies. Show keen interest and excellent capabilities in terms of leadership, business analysis and decision making, negotiation, and operation. Set up standards for the metrics required for business operation, with an aim to deliver a world-class shopping experience. Provide and implement guidelines necessary for the overall business process ranging from sales, marketing, inventory, and PL management. Achieve improvements through a systematic approach and utilize new opportunities without hesitation to drive business growth and enhance customer satisfaction. Hire the best talents and nurture them into future leaders who can develop, launch and run new businesses. Basic Qualifications Bachelor’s degree or higher and at least 15 years of experience in the field of business Ability to provide “hands-on” leadership to solve problems based on experiences with playing a managerial role and successfully handling end-to-end aspects of a business, including PL Experience in establishing long-lasting relationships with top-notch global/local brands in the retail and eCommerce market and leading successful negotiations with them Ability to influence the organization with strong and verifiable analytical skills Experience in managing/building a team and hiring team members including your subordinate employees Preferred Qualificat ... (truncated, view full listing at source)
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