Marketing Associate

Marketing Associate YOU. BETTER. WITH ALAN. Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all. Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities. We partner with tens of thousands of companies across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦, serving over a million members. HOW WE WORK: OUR LEADERSHIP PRINCIPLES - Mission is the Boss — We think long-term and are methodical optimists who take risks, seeking our mission's success above all else. - Distributed Ownership — Accountable enlightened despots: everyone owns their decisions and results. - Radical Transparency — All information is accessible and written-first, so everyone can make the best decisions asynchronously. - Always Growing — Direct, positive, and caring feedback, combined with self-growth ownership. ⭐️ ALAN GROWING PRESENCE IN CANADA ⭐️ Alan is building its presence in Canada. We are hiring a Marketing Associate to take ownership of the day-to-day marketing execution that keeps the brand visible, consistent, and our success measurable. You will work closely with the Head of Marketing and Growth. You'll contribute to set directions, priorities, as well as the narrative. You will bring life to contents, campaigns and events. If you’re excited by the idea of building something early and growing with it as the company scales: this role is made for you! ⭐️ THE MARKETING ASSOCIATE ROLE ⭐️ You will have 3 main missions: 1/ Digital content creation You will be responsible for keeping Alan visible week to week by: - Maintaining a publishing cadence across our digital and social channels - Exploring and testing new formats or channels - Writing posts, short narratives, emails, and simple page copy - Building content from inputs such as events, announcements, partnerships, and internal work - Adapting global content for a Canadian audience What success looks like: regular, on-brand output that improves over time because you are learning from engagement and applying those insights back into the work. 2/ Inbound generation You will be responsible for the day-to-day operation of inbound activity by: - Updating landing pages and website content tied to campaigns - Running and maintaining warm retargeting and basic paid search campaigns - Setting up and maintaining UTMs and tagging - Producing simple, consistent performance reporting - Making sure campaigns are refreshed, reviewed, and iterated on a regular cadence What success looks like: campaigns that are live, tracked correctly, reviewed regularly, and producing clear signals that inform what we do next. You will develop an informed point of view on what’s working and what’s not, and bring that into regular reviews. 3/ Events management The focus here is on supporting repeatable event formats and making sure their impact extends beyond the room. You will support events by: - Coordinating logistics, timelines, and materials - Building registration pages and follow-up communications - Ensuring events are followed by clear digital touch points - Turning events into content where relevant What success looks like: events that are well supported operationally and consistently translated into digital, content, and inbound inputs that can be reused over time. ⭐️ IF YOU HAVE SOME OF THE FOLLOWING, YOU MAY BE A GREAT FIT ⭐️ - You have a first hands-on experience running digital or inbound campaigns - You have a passion for Marketing - You are comfortable working with tracking, UTMs, and basic reporting - You are able to ... (truncated, view full listing at source)