Segment Owner - Public Sector

Segment Owner - Public Sector YOU. BETTER. WITH ALAN. Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all. Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities. We partner with tens of thousands of companies across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦, serving over a million members. HOW WE WORK: OUR LEADERSHIP PRINCIPLES - Mission is the Boss — We think long-term and are methodical optimists who take risks, seeking our mission's success above all else. - Distributed Ownership — Accountable enlightened despots: everyone owns their decisions and results. - Radical Transparency — All information is accessible and written-first, so everyone can make the best decisions asynchronously. - Always Growing — Direct, positive, and caring feedback, combined with self-growth ownership. ⭐️ THE SEGMENT OWNER JOB ⭐️ Our self-serve business is a strategic acquisition channel and serves small companies, freelancers, retirees and the public function. Self-serve segment owners are accountable for one of the segments. This is a highly strategic role, responsible for defining and executing the complete go-to-market strategy for the segment. We are currently recruiting for our public sector segment. ⭐️ YOUR MISSIONS ⭐️ Strategic planning & execution - Segment strategy: identify growth bottlenecks and new market opportunities, identify priority areas for both short-term (weekly/monthly/quarterly) and long-term (2-3 year) horizons - Target setting: set bottom-up targets - Performance monitoring: deliver weekly segment performance updates including target achievement, ARR, churn and gross profit metrics Product marketing & channel enablement - Market intelligence: provide deep insights on customer personas, market dynamics, pain points and customer needs - Maintain a continuous customer pulse through regular customer interviews and Sales call reviews to inform hypotheses and prioritization - Value proposition: craft a differentiated positioning and competitive advantages to accelerate customer acquisition - Proactively empower channel owners across paid advertising, SEO, partnerships and referral programs - Evaluate and provide feedback on channel proposals and initiatives - Act as an accelerator for channel owners, providing rapid deep-dive support (e.g., SEA optimization, conversion analysis…), as well as building and deploying segment-specific assets (email campaigns, landing pages, lead magnet…) Product & Data - Surface segment-specific feature requirements and tracking/analytics needs - Continuously improve performance dashboards, leveraging AI & Data team assistance - Contribute to cross-functional topics (e.g., legal setup considerations, guarantee/renewal inputs) and partner with business stakeholders to ensure segment profitability. ⭐ IS IT YOU WE’RE LOOKING FOR? ⭐️ You may be a great fit at Alan if you have/are: - At least 5 years of experience in product marketing - An experience in strategic business development and/or go-to-market is a plus - Full French and English Fluency (written and spoken) - Strong analytical skills. Comfortable building dashboards and using AI assistants for data analysis. - Entrepreneurial & growth mindset: self-starter who thrives in a fast-moving environment - Exposure to pricing/packaging and unit economics; ability to reason about profitability. - Collaborative and able to influence cross-functional teams - Experience working with small business and individual customer segments is a plus For this opp ... (truncated, view full listing at source)