Senior Field Marketing Manager - EMEA

About The Role Sigma is seeking a strategic, execution-oriented marketer to own and build marketing for the EMEA region. This is a foundational role and will serve as the sole marketer for EMEA, with primary responsibility for field and partner marketing, while also developing and executing full-funnel programs as the region scales. This role is ideal for a senior marketer who thrives in ambiguity, enjoys building from scratch, and can balance strategy with hands-on execution. You’ll shape the regional marketing plan, prioritize markets and segments, and deliver programs that directly support pipeline creation, acceleration, and revenue growth across diverse EMEA geographies. You will report to the Head of Field Marketing and work closely with Sales leadership, Product Marketing, and Partner teams to ensure EMEA is supported by a cohesive, scalable, and results-driven marketing strategy. You'll need to bring sharp regional instincts, B2B SaaS marketing expertise, and the ability to influence stakeholders across functions and time zones. What You Will Do Own and Build the EMEA Marketing Strategy: Define and execute the EMEA marketing strategy aligned to regional revenue goals, sales priorities, and market maturity. Lead Partner Marketing in Region: Develop and execute joint field and demand programs with key partners, working closely with the Partnerships team to maintain alignment. Execute High-Impact Programs: Plan and deliver field programs including executive events, customer roundtables, webinars, industry events, and account-based initiatives. Adapt and localize global campaigns to resonate with EMEA audiences, ensuring programs are tightly aligned with sales motions and account strategies. Support Full-Funnel Marketing as Needed: Partner cross functionally to fill gaps and ensure EMEA has the coverage it needs across the funnel, designing integrated campaigns that span awareness, demand creation, and expansion. Be the EMEA Market Expert: Serve as the voice of the EMEA market internally, sharing insights on buyer behaviour, competitive dynamics, and regional nuances. Provide feedback to Product Marketing to inform messaging, positioning, and content development. Measure and Optimize: Own regional field and partner marketing KPIs, reporting on pipeline impact, and ROI. Use data and insights to continuously refine programs and prioritize investment. Scale with Intelligence: Build repeatable, scalable plays that can be expanded across sub-regions. What We Are Looking For Experienced B2B Marketer: Field Marketing, Partner Marketing, or Demand Generation within B2B SaaS or enterprise technology. EMEA Expertise: Proven experience marketing across EMEA, with an understanding of regional diversity, market maturity, and sales dynamics. Builder Mindset: Comfortable being the first and only marketer in a region, able to set strategy, prioritize ruthlessly, and execute independently. Sales-Aligned Operator: Deep experience partnering with Sales leaders to support pipeline creation, acceleration, and account strategy. Data-Driven: Able to measure impact using analytics tools; confident tying programs to pipeline and revenue. Hands-On Strategic: Equally comfortable developing a regional plan and executing events, campaigns, and partner programs. Strong Communicator: Clear, confident communicator across sales, marketing, partners, and executive stakeholders. Travel Ready: Willingness to travel internationally to support key events, partners, and in-market initiatives. About us: Sigma is the AI apps and analytics platform connected to the cloud data warehouse. Using Sigma, business and technical teams can build intelligent, production-ready AI apps that accelerate and automate operational workflows. Sigma provides a spreadsheet interface, SQL and Python editors, visual builders, and native AI to help teams turn live data into interactive applications, analysis, reports, and embedded experiences. Sigm ... (truncated, view full listing at source)