Senior Marketing Analyst, Paid Social

Warning: Fraudulent Job Adverts Beware of fraudulent activities claiming to represent Insurify. We are not associated with any entities soliciting personal information or payment. The safety of our job seekers is a top priority, and we actively work to prevent such incidents. Insurify will never request sensitive information or payment during the hiring process. Be cautious of text-only interviews, interviews conducted through Microsoft Teams, or suspicious offer letters. Why us? Insurify is one of America’s fastest-growing MIT FinTech startups and has been recognized as one of Inc. 5,000’s fastest-growing private companies in America in 2025, 2024, 2023, 2022 and 2021, Forbes Fintech 50 List for 2023, 2022, and 2021, Forbes Next Billion Dollar Startups of 2022 global and Top 100 InsurTech company. We’re changing the way millions of people compare, buy and manage insurance with artificial intelligence, technology, and superior product design. Our company vision is to be recognized as the preeminent and most trusted digital agent for insurance comparison, purchase, and management. Our team is critical to achieving our vision and fostering the right culture is essential to our team’s success. Join us if you like $1.3 Trillion market opportunity MIT alumni founders Female-led startup $130M total funding Strong leadership team with experience from many successful startups around the world We’re looking for a Senior Marketing Analyst to manage and scale Insurify’s paid social program, driving measurable performance, and incremental growth. This role sits at the intersection of Brand and Performance Marketing, and Analytics, owning the day-to-day execution, measurement, and optimization of Insurify’s paid social channels. You’ll serve as the internal subject matter expert for paid social, ensuring campaigns are thoughtfully executed, rigorously measured, and continuously improved through data-driven insights. You’ll play a critical role in translating complex data into clear recommendations, connecting performance to business outcomes, and expanding Insurify’s impact across social channels. This is a hybrid position that requires candidates to be able to come into our Cambridge, MA office. How you will make an impact Analytics Insights: Analyze business and campaign-level data to uncover meaningful insights, diagnose performance trends, and recommend strategic initiatives that improve customer engagement and drive incremental value Measurement Reporting: Own and maintain core performance dashboards, conducting deep-dive analyses to interpret inconsistent trends, identify anomalies, and synthesize findings into actionable recommendations Paid Social Execution Ownership: Plan, launch, and manage paid social campaigns across key platforms, ensuring accurate tracking, strong execution, and ongoing optimization Performance Monitoring Optimization: Monitor daily campaign performance, audience targeting, and quality signals to ensure campaigns are meeting performance and operational standards Channel Expansion Testing: Identify, explore, and lead testing across new and emerging mid-funnel social and digital channels to expand reach and improve efficiency Subject Matter Expertise Collaboration: Act as the internal SME for paid social platforms, partnering closely with cross-functional teams to drive continuous improvement Who you are 1-3+ years of professional experience in marketing analytics, performance marketing, or a related role, with hands-on exposure to paid social advertising Strong analytical skill set with experience translating data into insights that influence marketing and business decisions Proficient in Meta Ads Manager and Google Analytics, with a solid understanding of campaign setup, tracking, and optimization Advanced SQL skills and proficiency in Python or R for statistical analysis, experimentation, and modeling Experience building and maintaining dashboards and working with data visu ... (truncated, view full listing at source)