Visual Design Lead

About GlossGenius GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one. About the Role A highly experienced design lead with deep expertise in branding, visual design, and a strong creative vision. This role spans all of brand marketing, web, art direction, performance design, with a laser-sharp eye for motion design and video – perfect for someone who thrives on variety and pushes creative boundaries. You will play a strategic and technical role in refining our brand strategy as we become a leading player in the beauty and wellness industry. You will work cross-functionally to translate business objectives into creative strategies and generate ideas for new, innovative initiatives, performance campaigns, brand campaigns and programs for our growing customer base. You’ll report to the Creative Director. You must be commutable to our NYC headquarters or San Francisco office and will operate in a hybrid environment. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays. What You’ll Do Lead creative projects across brand marketing, web, performance, event design, art direction of photography and illustration, and video Create and evolve brand and visual identity systems that are scalable and impactful Translate concepts into high-quality visual assets for both digital and physical touchpoints Design with motion and video principles in mind Collaborate with cross-functional teams (brand marketing, performance marketing, product, events) to deliver cohesive, brand-aligned creative Maintain pixel-perfect attention to detail while moving quickly Uplevel our brand with a strong understanding of our customer by combining aesthetics from the tech and the beauty/wellness worlds What We’re Looking For 7+ years of experience in branding and visual design, with a strong portfolio Strong cross-functional stakeholder communication skills Brand in-house and/or agency experience preferred Expert in Figma and up to date on modern design tools, trends, and best practices Strong understanding of design systems and how to apply them across channels Exceptional eye for typography, color, layout, and overall visual craft Bonus: Proficiency in Jitter, After Effects or similar motion tools Benefits Perks Flexible PTO Competitive health dental insurance options, with premiums partially covered by GG Fertility and adoption benefits via Carrot and Kindbody Generous, fully-paid parental leave policy 401k benefit - employees are eligible to contribute starting day 1 of employment Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses Pre-tax commuter benefits Dependent Care FSA Home office support Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year The starting base salary for this role in New York and California is between $185,000 and $215,000 plus target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees f ... (truncated, view full listing at source)