Staff Backend Engineer, Marketing Tech

About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Team: The Growth Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace. The role: As a Staff Software Engineer in Marketing Technology, you will be responsible for designing and architecting scalable platforms that allow our company to effectively reach customers across various channels. This role is highly cross-functional, where you will act as a close partner to marketing, design, product, data and policy teams to make impactful changes. You will ensure the seamless integration of our marketing technology stack, driving both mobile and desktop customer experiences, and optimizing our marketing performance through data-driven insights. You have deep expertise in customer data platforms (CDP) like Segment, A/B testing platforms such as StatSig and a solid understanding of how advertising platforms function. This person should have the technical ability to manage and integrate complex MarTech ecosystems, driving efficiency, scalability, and accuracy in our marketing campaigns. Responsibilities: Lead the architecture, implementation, and integration of the marketing technology stack across desktop and mobile environments, ensuring seamless operation between internal systems and external platforms. Collaborate with cross-functional teams to integrate customer data platforms (CDPs) such as Segment, building custom data pipelines and ensuring that marketing data is collected, processed, and utilized efficiently. Work closely with the marketing and growth teams to support A/B testing strategies using platforms like StatSig, helping optimize website and app experience based on test outcomes. Integrate advertising platforms (e.g., Google Ads, Meta, TikTok) with the broader MarTech ecosystem to ensure accurate tracking, reporting and optimization. Ensure data quality and governance for marketing technology integrations and customer data flows, maintaining high levels of accuracy in campaign tracking and reporting. Support the setup and scaling of personalization strategies through MarTech tools, ensuring that customer experiences are optimized for engagement and conversion. Provide technical leadership in scoping new MarTech solutions and enhancements to existing platforms, driving best practices in platform integration and management. Monitor and troubleshoot system integrations, resolving any issues related to data flows, API connections, or platform performance. Design scalable APIs and reliable production systems to support a robust MarTech stack. Stay current with industry trends and emerging technologies, continuously evaluating and recommending improvements to the marketing tech stack. Minimum Requirements: BS degree ... (truncated, view full listing at source)