Business Development Representative

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com . About This Role This is a new business, outbound sales development role focused on Mid-Market and Enterprise segments. The primary objective of this role is to create qualified pipeline by booking high-quality meetings with marketing and growth leaders at best-fit brands. You will own a defined territory of target accounts, with opportunity to hunt open accounts, and generate new opportunities through highly customized outreach - including tailored email, personalized LinkedIn engagement, and confident cold calling. Creative, insight-led outreach is encouraged. This is not a high-volume, script-driven prospecting role. Our BDRs operate as early-stage strategic sellers - identifying brands where influencer marketing and creator commerce are active, spotting opportunities for scale or performance optimization, and earning conversations through relevant, data-aware messaging. You will partner closely with Sales Directors and the broader GTM organization to surface opportunities aligned to Later’s influencer campaign and creator commerce model, including managed campaigns, annual programs, and performance-driven solutions. This role reports to the Director of Business Development and sits within the Sales organization. What You’ll Be Doing Strategy Territory Ownership Develop and execute a targeted outbound strategy within a defined Mid-Market or Enterprise territory Work with an average of 2 Sales Directors, meeting weekly with prepared account notes for strategic collaboration and strategy planning Identify high-potential brands and agencies aligned to Later’s ICP Analyze social presence, creator partnerships, and campaign signals to assess program maturity Prioritize accounts based on strategic fit and revenue potential Prospecting Pipeline Generation Craft personalized outbound across email, phone, LinkedIn, and events Ground messaging in observable brand signals and market context Position Later as a data-driven influencer marketing and creator commerce partner Generate qualified discovery meetings that convert into real revenue opportunities Execution Operational Discipline Maintain a disciplined outbound cadence and pipeline hygiene Accurately track activity and engagement in CRM account territory planner Monitor response patterns and continuously refine outreach strategy Contribute insights that improve team targeting, messaging, and performance Team Cross-Functional Collaboration Share market feedback and prospect insights to inform go-to-market team evolution Contribute to playbooks and best practices that elevate overall team performance What Success Looks Like You consistently exceed quota and create meetings that progress into qualified pipeline Your outreach reflects strategic thinking, not generic templates Sales Directors trust your judgment on account prioritization and outreach You demonstrate increasing sophistication in how you analyze influencer and creator programs ... (truncated, view full listing at source)