Paid Social Media Specialist

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com . Paid Social Media Specialist About the role: As a Paid Social Media Specialist at Later, you’ll be the go-to expert driving measurable impact for our Later Influence customers through high-performance paid social campaigns. You’ll manage campaigns end-to-end—planning, launching, optimizing, and reporting across key social platforms—ensuring they deliver against client objectives and business KPIs. This role sits within Later’s Professional Services team and reports directly to the Director of Services. Success here requires both deep paid social expertise and the ability to collaborate cross-functionally with account managers, coordinators, and creative teams. What you’ll do: Technical / Execution Plan, launch, and manage paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms. Continuously monitor performance and pacing, making proactive adjustments to hit KPIs. Own campaign QA, tracking setup (UTMs, pixels, conversion events), and media delivery standards. Translate campaign data into actionable insights and optimizations that improve efficiency and outcomes. Build, deliver, and present reports (weekly, monthly, quarterly) that combine analysis with clear strategic recommendations. Team / Collaboration Partner closely with Account Managers and Coordinators to align on messaging, creative, CTAs, and campaign objectives. Provide proactive guidance on paid content best practices and help educate internal teams on what drives performance. Collaborate cross-functionally with creative, analytics, and client success to ensure campaigns meet client expectations and business goals. Research / Best Practices Stay sharp on evolving platform algorithms, bidding strategies, and performance content trends. Experiment with new ad formats, targeting tactics, and creator-led paid media approaches. Share learnings with the wider team to uplevel collective expertise and campaign outcomes. What success looks like: Campaigns consistently deliver against client KPIs (CTR, CPA, ROAS, engagement rates, or brand lift depending on objectives). Data and insights are presented clearly, driving strategic decisions and client trust. You anticipate risks and opportunities, proactively adjusting tactics to ensure campaign success. Internal stakeholders see you as a trusted expert in paid social—someone who raises the bar for execution and client results. You embody Later’s High Performance Framework by staying resourceful in ambiguity, thriving on data-driven problem solving, and collaborating to deliver measurable business impact. What you bring: Bachelor’s degree in Marketing, Business, or related field (or equivalent work experience). 2+ years of hands-on experience managing paid media campaigns, with a focus on social platforms. Proven track record of hitting and exceeding performance goals in a paid social role, ideally within an agency or fast- ... (truncated, view full listing at source)