Lifecycle Marketing Manager

About Dorsia Dorsia is at the forefront of hospitality-tech innovation, redefining how the world gains access to the most in-demand restaurants, events, and experiences. By fusing cutting-edge technology with the art of luxury hospitality, we empower our members to secure impossible-to-get reservations while providing operators with unprecedented levels of control, visibility, and revenue optimization. As a fast-growing startup backed by over $50M from top-tier investors including Index Ventures, along with strategic industry partners such as Major Food Group (Carbone, Torissi, etc.), Groot Hospitality (Casadonna, Papi Steak, etc.), and Gracious Hospitality (COTE, Coqodaq, etc.), we are rapidly expanding our footprint and reshaping the global hospitality landscape with proven expertise. We’re adding exceptional talent to drive our next phase of growth, and that’s where you come in. About Us We are looking for a talented and strategic Lifecycle Marketing Manager to join our marketing team. This role is responsible for developing and executing marketing strategies that engage, retain, and nurture Dorsia members throughout their entire journey. You will play a critical role in driving member loyalty, increasing lifetime value, and ensuring our members are continuously delighted by their Dorsia experience. This role sits at the intersection of data, creativity, and cross-functional collaboration – working closely with Product, Creative, and Analytics to build a best-in-class lifecycle program. Strong critical thinking skills are essential, with the ability to analyze performance, identify root causes, and translate insights into actionable strategies. Clear written and verbal communication is equally important, as this role requires effective coordination across teams and senior stakeholders. What You’ll Do Lifecycle Campaign Development and Execution Own and manage a comprehensive OO (owned and operated) communications calendar, ensuring coordination, prioritization, and message consistency across email, SMS, push notifications, and in-app channels. Develop and execute lifecycle campaigns spanning the full member journey — from onboarding and engagement through retention, win-back, and reactivation. Partner with Creative and Content teams to develop on-brand, compelling messaging tailored to each stage of the member lifecycle. Member Segmentation and Personalization Leverage data insights to segment Dorsia’s member base, tailoring messaging and offers that resonate with different member personas and behaviors. Partner closely with the Data Analytics team to track engagement trends and revenue impacts, using findings to continuously refine segmentation strategy. Develop journey maps and audience frameworks to inform channel strategy and personalization at scale. Testing Roadmap and Optimization Own and maintain a structured testing roadmap to systematically optimize lifecycle programs across timing, messaging, personalization, and channels. Design and execute A/B and multivariate tests; document learnings and apply insights to drive continuous improvement. Actively leverage AI tools (e.g. Claude, ChatGPT) to accelerate copywriting, audience segmentation, personalization, and campaign ideation — raising the output and velocity of the lifecycle program, while maintaining brand standards. Stay current on industry trends, evolving lifecycle marketing best practices, and emerging AI capabilities, proactively bringing new ideas and approaches to the team. Performance Tracking and Measurement Own campaign analysis end-to-end — building and maintaining a clear lifecycle measurement framework to track and communicate performance to key stakeholders. Define, monitor, and report on core lifecycle KPIs including open rates, click-through rates, conversion, churn, and LTV impact. Deliver regular performance reports to Marketing leadership with clear, actionable recommendations. Cross-Functional Collaboration Work cross ... (truncated, view full listing at source)