Product Marketing Director

Product Marketing Director ABOUT AGENTIO Agentio enables marketers to buy creator led ads as easily and scalably as Meta or Google ads—automating sourcing, pricing, contracting, delivery, and measurement—so work that took months now happens in minutes. We’re on a mission to transform a $800B digital ad ecosystem by shifting digital ad spend into the hands of creators. That means better outcomes for marketers and enabling creators to live off their work—finally being paid in proportion to the value they create. That shift is accelerating: Unilever’s CEO has said the company will move roughly half of its ad budget into social and creators—Unilever is among the world’s largest advertisers, spending around $9–10B annually. As these dollars move, they need performance-grade pipes; Agentio is how those dollars flow to creators with the speed, control, and measurement marketers expect. We enable brands like Uber, DoorDash, and Bombas to run creator campaigns with the same rigor, control, and accountability as their core performance channels. Agentio has raised $56M to date at a $340M valuation, including a recent Series B led by Forerunner https://techcrunch.com/2025/11/18/agentio-secures-40-million-from-forerunner-as-it-scales-its-creator-marketplace-beyond-youtube/, which followed our Series A within a calendar year. Our investors also include Benchmark, Craft, and AlleyCorp. Agentio has been named to Forbes’ Next Billion Dollar Startups, 2025 https://www.forbes.com/sites/amyfeldman/2025/08/12/next-billion-dollar-startups-2025/, and our platform is already used and loved by the world’s leading marketers and creators. We are just getting started! ABOUT THE ROLE As the first Product Marketing Director on the team, you'll play a foundational role in translating our product’s value into compelling, actionable messaging that drives adoption. You’ll rapidly test, iterate, and deliver results that enable seamless connection between brands and creators. This is a high-impact, high-visibility opportunity to build the PMM function from the ground up at a hypergrowth startup. You’ll get to tell our incredible and evolving story to the world—working directly with the CEO and CTO, as well as Sales and Product leaders. We're looking for a strategic thinker who’s also a doer: someone energized by building, experimenting, and delivering impact at high velocity. WHAT YOU'LL DO RAPID SPEED & ITERATION - Develop and deliver messaging, positioning, and materials quickly—turning ideas into actionable assets in days, not weeks. - Own weekly product rollouts and updates, driving excitement and adoption through clear and compelling communication. - Actively test and iterate on messaging, adapting based on feedback and results to ensure we’re always hitting the mark. - Deeply understand our customers and prospects, turning you into the team’s platform and industry expert. PRODUCT POSITIONING & DATA STORYTELLING - Simplify complex product functionality into concise, value-driven messaging for both brands and creators. - Use data, customer feedback, and team input to uncover trends and opportunities, crafting compelling stories that resonate with users and prospects. - Create strategic messaging frameworks—including use cases, personas, and customer stories—to support go-to-market activities across pitch decks, product features, external comms, our website, and PR. PRODUCT ROLLOUTS & LAUNCHES - Plan and execute product launches quickly and precisely, ensuring seamless cross-functional coordination. Collaborate with Product and Sales to deliver messaging and materials that align with evolving priorities. - Act as the voice of the product, ensuring all stakeholders stay aligned and informed. - Work with the CEO and CTO to define success metrics for each rollout and measure adoption to continuously improve. CROSS-FUNCTIONAL LEADERSHIP - Partner closely with Product, Sales, Customer Success, and Operations to ensure alignment across teams. ... (truncated, view full listing at source)