Director of Product Analytics

Director of Product Analytics ABOUT VIBE At Vibe.co http://Vibe.co, we're reimagining how brands reach audiences in the age of streaming. We believe streaming TV is no longer just a brand awareness play, it's the next great performance marketing channel. We're building the infrastructure to unlock this $100B opportunity. Vibe.co http://Vibe.co provides an Audience First Streaming TV Advertising solution for marketers to unlock TV as a growth channel. Our all-in-one solution combines hyper-targeted audience segmentation, AI-powered insights and recommendations, real-time campaign optimization, and incrementality measurement, giving brands of all sizes the precision and transparency they've come to expect from social and search, but on TV. Trusted by over 10,000 brands, Vibe.co http://Vibe.co reaches more than 120 million households across 500+ apps and channels, delivering an average 250% return on ad spend and 20% sales lift. The company hit a $100 million revenue run rate in under two years, ranking among the ten fastest software companies to reach that milestone. Vibe.co http://Vibe.co's investors include Hedosophia (an early backer of Spotify, Uber, and Airbnb), Elaia, Singular, QuantumLight (Revolut CEO Nik Storonsky's fund), and Illusian (Supercell CEO Ilkka Paananen's fund), as well as angel investors including Carolyn Everson, board member of The Walt Disney Company and Coca-Cola. Nirav Tolia, CEO of Nextdoor, sits on the company's board of directors. Founded in 2022, Vibe.co http://Vibe.co is widely recognized as the category-defining platform in streaming TV advertising, bringing the power of Meta and Google-style performance marketing to the fastest-growing segment in media. ABOUT THE ROLE You will be Vibe's first dedicated Product Analytics Leader. Today, Product Managers at Vibe own their analytics end-to-end. While this has worked so far, the increasing complexity of our products, data, and decision-making requires deeper analytical expertise, stronger standards, and more advanced practices. Your role is to build Product Analytics as a first-class capability across the company: a trusted partner to Product, a driver of better decisions, and a foundation for future scale. You will work closely with Product Managers, other Analysts, Data Platform, Data Science, and Engineering teams across all domains (DSP, Performance, Supply, Platform). WHAT YOU'LL DO You will define, lead, and scale Product Analytics at Vibe. You will be expected to have and communicate a vision for what the function should be doing and its value , ensuring you evolve the Analytics organization for higher relevance and impact. - Product Analytics Strategy & Foundations - Structure complex and ambiguous problems into projects where data requires disambiguation. - Own project delivery from end-to-end, including planning the roadmap and managing resources (people and data). - Drive the development of new and insightful analytical approaches and statistical techniques to justify the validity of results. - Act as the Product Owner of analytics tools and data assets, overseeing interfaces, schedulers, and reporting systems. - Partnering & Influence - Lead large meetings with senior management with a focus on key decisions to be taken. - Arbitrate conflicts within projects in scope, both inside and outside of the team, ensuring alignment across functions. - Manage sensitive situations and relationships in other teams or functions without damage to the relationship or project delivery. - Proactively launch and support new projects for the business as a whole, identifying opportunities that go beyond immediate requests. - Metrics, Experimentation & Insights - Consistently lead and mastermind the hypothesis generation process to drive high-quality, MECE (Mutually Exclusive, Collectively Exhaustive) hypothesis trees. - Guarantee analyses are grounded in reality while effectively anticipating and resolving roadblocks before they occ ... (truncated, view full listing at source)