Head of Digital and Content Marketing

Head of Digital and Content Marketing About Kustomer Kustomer is the industry leading conversational CRM platform perfecting every customer experience. Built with intelligent tools such as AI and Automation, no code-configuration and a connected data platform that unifies data from multiple sources through a single timeline, Kustomer empowers businesses to operate with greater efficiency and deliver more personalized service to customers across any channel, making every interaction more meaningful and memorable. Today, Kustomer is the core platform for some of the leading customer service brands like Sweetgreen, Starz, Vuori, Resy and Cotopaxi. Kustomer was founded in 2015 by serial entrepreneurs Brad Birnbaum and Jeremy Suriel and has raised over $230M in funding backed by leading VCs. Meta announced its intention to acquire Kustomer in 2020 and completed the transaction in 2022. Kustomer joined Meta’s Business Messaging Group to transform the way people and businesses communicate through modern messaging channels. In 2023, Kustomer spun out from Meta as a standalone company backed by original partners, Battery, Redpoint and Boldstart Ventures, who have invested $60M. In 2025, Kustomer announced a $30M Series B led by Norwest, with continued support from Battery, Redpoint, and boldstart. This milestone reflects strong conviction in our vision and fuels our next chapter of growth: expanding our AI-native platform, accelerating product innovation, and scaling our exceptional team. Our Krew is made up of passionate and collaborative people who really care about what they do and the people they help. We look for people who are passionate about enhancing the customer service experience for everyone involved, as it's the core of what we do. We're growing our business with no plans of slowing down. We actively seek individuals who want to learn and be challenged every day. We have also transitioned to a remote friendly company, with Krew members located throughout the U.S. and U.K. coming together for Kamp Kustomer each year. About the Role As Head of Digital and Content Marketing, you will report to the CMO and define and lead the strategy, vision, execution, and evolution of our digital presence, content ecosystem, and social media engagement. You will build, mentor, and scale a high-performance team across digital, content and social media. You are the strategic voice for how our brand story is told in the digital space, across owned, earned, and paid channels and are accountable for measurable business impact (brand awareness, demand generation, customer retention) via content and social. You will partner cross-functionally with marketing, product, and sales and other stakeholders to ensure integrated, on-brand, high-impact digital storytelling. Key Responsibilities: Strategic & Leadership - Develop and own the digital + content + social media strategy, aligned to overall brand, marketing, and business goals (short- and long-term). - Set objectives, KPIs, targets (e.g. reach, engagement, conversions, funnel metrics) and track performance. - Manage and optimize the inbound funnel and paid digital programs - Drive innovation: stay ahead of trends, new platforms, tools, formats, content models — proactively test and pilot new digital/content/social approaches. - Foster a culture of experimentation, data-led decision making, optimization, and continuous learning and use of AI. - Mentor and lead a team: hire, develop, retain top-tier talent across content, social, creative, operations, and paid/social media functions. - Budgeting, resource allocation, and vendor/agency management for digital, content, and social initiatives. - Serve as a visible leader and evangelist for digital storytelling across the organization — guiding cross-functional collaboration and alignment. Inbound & Paid Media - As a key growth driver, you will oversee the strategy and execution of inbound and paid media programs designed to attract, ... (truncated, view full listing at source)