Vice President, Marketing

Vice President, Marketing About Equip Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes https://equip.health/outcomes and treatment approach at www.equip.health. http://www.equip.health Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.  Recognized by Time https://time.com/collection/time100-companies-2023/6285207/equip/ as one of the most influential companies of 2023, along with awards from Linkedin https://www.linkedin.com/pulse/linkedin-top-startups-2022-50-us-companies-rise-linkedin-news/ and Lattice https://lattice.com/blog/announcing-the-2023-finalists-for-lattices-people-success-awards, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families. About the role The Vice President of Marketing will be responsible for leading and scaling Equip’s full marketing ecosystem across patient & family, provider, and payor audiences - including creative, product marketing, integrated marketing, and growth and lifecycle marketing. The Vice President of Marketing will partner closely with Sales, Product, Clinical and Care Delivery to position Equip as a category-defining leader, aligning all marketing programs around a unified narrative that fuels patient acquisition, engagement, and retention. This person will be a strategic operator, bringing deep healthcare experience and a strong track record in both B2B and B2C marketing, to set the vision, develop and scale a high-performing team, and ensure marketing efforts translate into measurable, meaningful results. Responsibilities - Own and evolve Equip’s overarching marketing vision, strategy, and execution to drive brand awareness, demand generation, and revenue growth across B2B and B2C audiences, in alignment with business and growth objectives. - Define and steward Equip’s brand positioning, narrative, and voice, ensuring consistency and credibility across all audiences and touchpoints. - Lead, develop, and scale a high-performing marketing organization across creative marketing, integrated marketing, product marketing, and growth and lifecycle marketing, fostering accountability, collaboration, and continuous improvement. - Establish clear KPIs and reporting to measure marketing effectiveness, ROI, and business impact across channels. - Educate and influence stakeholders on modern marketing strategies, tradeoffs, and measurement. - Serve as a strategic thought partner to executive leadership, provider insights on market dynamics, positioning, and growth opportunities. - Leverage deep understanding of the healthcare ecosystem to inform marketing strategy and position the company as a credible, trusted partner. - Perform other duties as assigned. Qualifications - 12+ years of progressive marketing leadership experience, with significant experience at the Vice President or senior leadership level. - Proven experience leading marketing across both B2B and B2C business models. - Demonstrated success marketing to health systems, providers, and healthcare decision makers. - Strong background across brand, product marketing, integrated marketing, and growth/performance marketing. - People management experience with demonstrated ability to effectively lead multi-disciplinary marketing teams to execute with demonstrated commitment to exceed ... (truncated, view full listing at source)