Senior Manager, Growth Marketing

Senior Manager, Growth Marketing About Equip Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes https://equip.health/outcomes and treatment approach at www.equip.health. http://www.equip.health Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.  Recognized by Time https://time.com/collection/time100-companies-2023/6285207/equip/ as one of the most influential companies of 2023, along with awards from Linkedin https://www.linkedin.com/pulse/linkedin-top-startups-2022-50-us-companies-rise-linkedin-news/ and Lattice https://lattice.com/blog/announcing-the-2023-finalists-for-lattices-people-success-awards, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families. About the role As the Senior Manager, Growth Marketing you will be the primary engine behind scaling Equip’s direct-to-consumer patient growth. This role will own the strategy and execution of our performance marketing funnel, with a strong emphasis on Paid Media as the primary growth lever, while also overseeing our organic growth channels—including Organic Search (SEO) and the website experience. We are looking for a “full-stack” growth leader—someone who can dive deep into Google Ads scripts and keyword clusters one hour, and present a high-level CAC/LTV analysis to leadership the next. Your goal is to scale our reach while maintaining the high ethical standards required in healthcare marketing. Responsibilities Paid Media & Performance - Omni-channel Strategy: Direct-buy, manage, and optimize multi-million dollar budgets across Google Search, Meta, and emerging healthcare-specific platforms. - Experimentation: Build a rigorous A/B testing framework for ad copy, creative assets, and landing page optimization to drive lower Customer Acquisition Costs (CAC). - Attribution: Own the measurement of the paid funnel, ensuring we understand the path from "First Click" to "First Appointment." Organic Growth & SEO - Content Strategy: Partner with our Clinical and Content teams to identify high-intent keywords and "SEO-winning" content clusters that establish Equip as the #1 authority in eating disorder recovery. - Technical SEO: Collaborate with Product/Engineering to ensure site health, core web vitals, and schema markup are optimized for search visibility. - Brand Awareness: Grow top-of-funnel reach by developing awareness initiatives beyond core prospecting channels, including podcasts, partnerships, and influencer programs. Analytics & Reporting - Growth Ops: Maintain real-time dashboards to report on channel performance, CAC, and ROI. - Market Intelligence: Monitor the competitive landscape and payor shifts to identify new growth opportunities. Cross-functional Collaboration - Creative: Brief the design team on high-performing creative concepts based on data-driven insights. - Admissions & Ops: Ensure lead flow is balanced with Admissions capacity to optimize the Lead-to-Patient conversion rate. - Product: Partner with Product and Engineering to improve website and product conversion through experimentation, user insights, and growth-driven prioritization. - Perform other duties as assigned. Qualifications - Bachelor’s Degree in Marketing, Business, Advertising or related field. - 7+ years in performance/growth marketi ... (truncated, view full listing at source)